The good cause factor. Your business may do something simple like mow lawns. That may not sound like a life-changing business that can take this lead advice I’m giving onboard. “My business is simple,” you say to me. Well, I’d challenge that. Any business can have what I call the ‘Good Cause Factor.” Let be give you an example. The local butcher down the road from me has a BBQ every Saturday afternoon where they invite the community to come and eat some food for…