Building A Following | The Story of Telling – Business Article

We’re seduced by the idea that followings and fortunes are made by hastily increasing our visibility on the platform of the day. The truth is the people and brands who earn our attention patiently built their following over time. It’s the work we quietly get on with when no one is watching that makes people care to connect. Visibility alone won’t get us to where we want to go. Image by Garry Knight <!– <rdf:Description rdf:about="https://thestoryoftelling.com/building-a-following/" dc:identifier="https://thestoryoftelling.com/building-a-following/" dc:title="Building A Following"…

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We Value What We Measure – Business Article

One of my first jobs was working as the manager of a little Dublin cafe that stood at the intersection of two busy city streets. It was a lot of responsibility for someone in their late teens, and I loved it. There was something magical about opening the shutters first thing in the morning when it was still dark, then putting the lights and the coffee on, ready to welcome the first customers. We saw the same faces every day.…

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How to Become a Sales Superstar – Business Article

To make a sale in business, you need to have a strategy, consistency, and the ability to relate to people well. Some businesses avoid active selling, choosing instead to wait until a customer wanders their way, prepared to make a purchase. These companies don’t tend to stick around for long.  So, how can you become a sales superstar? One of the first reasons that stop people from becoming a sales superstar is that they don’t want to be perceived as…

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Design For The Customers You Want – Business Article

Almost every cosmetic counter in the department store has a promotion happening. Of course, they aren’t called promotions—they are presented as ‘free gifts’, designed to encourage the customer to spend more on a particular brand that month. The hope is that the customer will fall in love with the products and become a customer for life. These marketing tactics can work in the short term. It is possible to see an increase in sales when you give customers something for…

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The Loyalty Department | The Story of Telling – Business Article

My mum, (who is in her late seventies) wanted to negotiate the renewal of her internet and phone contract. She dialled the customer support number listed on her bill and was placed on hold for 30 minutes. When she finally got through to a human being, she was transferred to the ‘loyalty department’. She waited on hold for a further 40 minutes before being connected to someone who could help her. The duration of the call was 1 hour 37…

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How to Make Positive Changes to Your Sales Process This Year – Business Article

Yum! Are you eating cookies again after you swore them off on New Year’s Eve? Probably. New Year’s resolutions are notoriously hard to keep, so why not focus instead on what you can actually do this year instead of making resolutions that are likely to be broken? No more excuses Excuses. I’ve heard them all. We didn’t have the budget. I didn’t have the time. The buyer was unfair. They wanted too much. My competitor had more experience than I…

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The Three Pillars Of Brand Resonance – Business Article

The most common reason people give for contacting me to work with them is to raise brand awareness. Conventional wisdom dictates that if only more people knew about our products and services, or our ideas and our work, then we would be more successful. There’s only one problem with this worldview. More people knowing your product or service exists does not necessarily translate to more customers. More awareness doesn’t always make for a more viable business. And crucially, having the…

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7 essentials for the best Sales Summit ever – Business Article

It’s important to keep the employees happy who directly affect your company’s bottom line. While every department is vital to keeping your well-oiled company machine running, your Sales force deserves some careful attention. That’s why at TDS we throw a pretty mean Sales Summit for our Commercial Salesmen and women. Spectacular might be an understatement. The end result is a motivated group of high-powered, energetic sellers who know their goals and what’s expected of them in the coming year. If…

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The Best Lead Nurturing Techniques for Small Businesses in 2019 – Business Article

By Gerry Wilson 2019 is here and businesses have geared up for leading-edge conversion techniques. Many companies have already discovered the most effective lead nurturing techniques, and thus you need to uncover them to stay ahead in the competitive digital landscape. If leads do not qualify, fall out of the funnel, or are not nurtured, a business will suffer greatly. Therefore, we have created this article to reveal the best lead nurturing techniques for small businesses in 2019. Read along…

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Change Is A Human Act – Business Article

We mistakenly believe that changemaking and persuasion are only about getting someone’s attention by creating awareness of an issue or option, and then presenting people with rational arguments that will convince them to make choices we find desirable. But both the science and what we witness in the world around us prove otherwise. Research in the fields of psychology and behavioural sciences demonstrates that people make irrational decisions all the time. We are not driven only by reason and logic.…

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7 Straightforward Ways to Improve Your Small Business in 2019 – Business Article

Making improvements to better your business is vital toward its sustainability and success. Efforts like using social media to market your products and monitoring cash flow allow you to focus on improving the areas of your business that offer the greatest gain. Take a look at these 7 simple and straightforward ways you can improve your small business in 2019.   Track competitors One of the most unvalued requirements of running a small business is tracking the competition  – 19…

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4 Tricks to Get Prospects Interested in Your Products – Business Article

It’s not too tough to sell products to your prospects who are interested in what you’re offering. They’ve done some research and realized that you’re a have a product that will help. Now you need to answer their questions and do what you can to ensure they choose you over the competition. This is where the strongest products and best businesses are distinguished from the average ones. It’s not always easy to start a relationship with people who haven’t heard…

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Growth IQ – – Business Article

The book review for this week is Growth IQ by Tiffani Bova. Bova has written a powerful book that describes the optimal paths to business growth in today’s marketplace. She backs up her theories with excellent case studies using relevant businesses and their current levels of success and/or failure. My takeaways from this book are the ten paths to business growth shown in the list and diagram below and the knowledge that most of these paths are not stand alone.…

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Failure To Convert Leads | Real Time Minds – Business Article

Often, the problem with growing revenue is not in conversion rate but in lead generation.  Sales & Business Development Expert Bill Carson gives you the low down on converting more leads into sales. One of the biggest issues impacting many businesses is that their  lead conversion rates are quite poor. Business owners put substantial marketing money into front-end  lead generation and then waste a substantial amount of that investment by having very weak and unclear conversion processes and skills in…

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