search engine optimisation

Should I Worry About Bing, Or Concentrate Purely On Google SEO? – Online Business Article

The dominance of Google’s search engine over its competitors has few modern equivalents. It’s hard to think of another company which has achieved 90 per cent market share in a sector which also contains billion-pound competitor brands. Few firms achieve proprietary eponym status, that being where their product or service name becomes a verb, like Hoover or Jet Ski. And few businesses have ever achieved the brand recognition Google has managed in just 21 years. Given this success, it’s easy…

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Ten Easy Ways To Boost Your Site’s SEO Performance – Online Business Article

It’s almost 30 years since the first search engine was created, and 20 years since these electronic librarians began directing us towards information and answers. Since the early Noughties, optimising websites to impress search engines has evolved into an art form, practised by everyone from amateur bloggers to digital marketing agencies. This is now viewed as essential for achieving a coveted – and vitally important – position on the first page of search results. To the uninitiated, Search Engine Optimisation,…

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Tips For Streamlining Website Code – Online Business Article

The precise composition of the algorithms used by Google and Bing to calculate their search results is a closely guarded secret. However, we do know page loading times are a key factor in determining where a website will rank compared to its rivals. Fast-loading sites are viewed by the search engine giants as being efficient and mobile-optimised, and therefore less likely to be abandoned before the homepage has loaded up. Fighting the bloat Unfortunately, it’s easy for website code to…

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SEO Changes You Need To Know About For 2019 – Online Business Article

It’s quite common for companies to launch a new website, and then consider that as job done. In reality, the work is only just beginning. Even a brand new website will quickly fall from favour among the search engine giants if it’s not regularly updated. In addition, original content also needs to follow the latest best-practice guidelines when it comes to search engine optimisation (SEO). Because Google and Bing don’t publicise the intricacies of their ranking algorithms, much of what follows…

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