Business owners often underestimate what’s involved in the negotiating of these deals. Many think it’s just about finding a price that works for both parties. Or worse – they think the negotiator is going in there to get them the “highest possible price”. However, price is but a very small part of the equation! A typical negotiation for a £2 million sale could be spread over several days and involve agreeing not one figure but dozens of them!  These range…