Why Your Site Must Switch to HTTPS (And How to Do It) [Podcast] – Business Article

Marketing Podcast with John Jantsch on HTTPS Every website in the world is carried across a protocol known as HTTP. Recently, though, we’ve seen more and more websites switching over to HTTPS, which is the secure version of that same protocol. A site that is carried on HTTPS is encrypted, meaning that all of the data and information on the site itself is protected from hackers. Not only that, but the sensitive information that you gather from prospects and customers—whether…

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How To Create and Measure an Effective eCommerce Video Marketing Strategy – Business Article

Got an eCommerce store but feeling as though conversions aren’t as good as they could be? Perhaps traffic is down too. Sucks. There’s one great solution to all this: Video marketing. Video marketing is certainly effective for online merchants, with 52% of marketers saying that video has a better ROI than any other type of content. Video is a great way to engage with your shoppers before educating them about your products and turning them into actual paying customers. If…

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10-Minute SEO Test: Should You Invest? – Business Article

Have you ever wondered if your competitors are investing in SEO?  If you knew they were and you’re not, then you may need to start in order to compete long term.  Or, if your competitors are not yet investing in SEO, then that could be a nice opportunity for your business to gain the upper hand. The problem, of course, is there is no “SEO Badge” that makes it clear which businesses are, or are not, already investing in SEO. …

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How Much Does Local SEO Cost? – Business Article

There’s a common misconception that search engine traffic (aka SEO traffic) is free.  That’s primarily due to the logical comparison against search engine advertising, which is obviously not free.  With search engine advertising, you’ll pay for every click on your ad.  With organic SEO traffic there is no cost for clicks to your website.  Hence the conclusion that SEO traffic is free. But is it really free?  Is it possible to invest zero time and money and still generate traffic…

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All About Shared, Dedicated, & Private IP Addresses – Online Business Article

What are IP Addresses? IP (Internet Protocol) Addresses are used to identify different computers and devices on the internet. It’s like an home address – the internet uses IP addresses to locate and transfer data to and from places. IP addresses are usually a bunch of letters and periods, like 216.83.241.113. While this is easy for a computer to understand and compute, we humans have a much harder time remembering a jumble of numbers. That’s why we’ve tied domain names…

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Ten Easy Ways To Boost Your Site’s SEO Performance – Online Business Article

It’s almost 30 years since the first search engine was created, and 20 years since these electronic librarians began directing us towards information and answers. Since the early Noughties, optimising websites to impress search engines has evolved into an art form, practised by everyone from amateur bloggers to digital marketing agencies. This is now viewed as essential for achieving a coveted – and vitally important – position on the first page of search results. To the uninitiated, Search Engine Optimisation,…

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SEO for WordPress | pair Networks Blog – Online Business Article

Your new WordPress blog looks dazzling. The content is intriguing. It’s lights, camera, action! Now all you need is an audience. But where to find them? How do you draw visitors in? SEO for WordPress SEO, which stands for Search Engine Optimization, is an important strategy used to connect your site with the right audience. A first-page result for the right search on Google will direct much more traffic to your site. The higher the ranking, the more competitive it…

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Tips For Streamlining Website Code – Online Business Article

The precise composition of the algorithms used by Google and Bing to calculate their search results is a closely guarded secret. However, we do know page loading times are a key factor in determining where a website will rank compared to its rivals. Fast-loading sites are viewed by the search engine giants as being efficient and mobile-optimised, and therefore less likely to be abandoned before the homepage has loaded up. Fighting the bloat Unfortunately, it’s easy for website code to…

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How To Track Phone Calls Without Sabotaging Your SEO – Business Article

During one of my recent SEO webinars, there was one question that kept popping up: “How do you track phone calls from your SEO campaign?” Since this is such an important topic I’m going to answer this question in this article.   Even if you’re already tracking your phone calls, I urge you to read this to make sure you’re doing it correctly.  Unfortunately, if you track calls the wrong way, then you could unknowingly sabotage your SEO efforts!   Why…

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Connecting the Dots: SEO, PPC, Social & Email – Business Article

Ever wonder how certain digital marketing tactics impact each other? And how you can mix them together for maximum results? For example, how does advertising in Google Ads impact your search engine rankings?  Or how about the reverse — how does SEO impact Google Ads campaigns?  And how does social media marketing impact email marketing? Or are these tactics mutually exclusive so they have zero impact on each other? The short answer is no, they are not mutually exclusive tactics.  In fact, they all impact each…

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4 SEO Over-Optimization Mistakes to Avoid – Business Article

Many businesses are so eager to get ranked in Google that they over-do it. They use aggressive SEO techniques that ultimately backfire, pushing their website further and further down the rankings… It reminds me of the guy who is trying so hard to impress a girl that he ends up doing the complete opposite – she runs away.  When you over-do it with Google, she’ll push you away as well! So, in today’s article, I’m going to walk you through 4 “over-optimization” mistakes to avoid to ensure you don’t get…

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Do You Still Believe in these 5 SEO Myths? – Business Article

The Internet is littered with misinformation and terrible terrible advice about investing your money, cooking, raising children, losing weight, playing sports, and of course, digital marketing. In my experience, some of the worst advice you can find online is related to the topic of search engine optimization (SEO). Unless you’ve been very careful in your own research, you likely believe in a few of the SEO myths outlined below, which can severely stunt your digital marketing efforts. Have you been…

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The Complete SEO Audit Checklist – Business Article

You invest your energy and hard-earned money into implementing the best SEO strategies for your business. But how will you know if they’re driving the desired results or not? The answer is an SEO Audit. It’s the best way to analyze your SEO strategies. The world of SEO is extremely dynamic in nature. The SEO strategies that work now, might not be useful six months from now. Google and other search engines frequently update their ranking algorithms, and so, an…

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SEO Changes You Need To Know About For 2019 – Online Business Article

It’s quite common for companies to launch a new website, and then consider that as job done. In reality, the work is only just beginning. Even a brand new website will quickly fall from favour among the search engine giants if it’s not regularly updated. In addition, original content also needs to follow the latest best-practice guidelines when it comes to search engine optimisation (SEO). Because Google and Bing don’t publicise the intricacies of their ranking algorithms, much of what follows…

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12x Incredible Link Building Strategies For 2019 – Business Article

We all know that more links = higher rankings. But building links isn’t always easy. So I am going to share 12x incredible link building strategies with you today. You can use any of these proven link building strategies to attract high quality links to your website quickly and easily! ….but you should only use 3x of them. Why? Because it’s easy to get overwhelmed and do nothing.  This is what you should do-  Read through this post Pick your…

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12x Incredible Link Building Strategies For 2019 – Business Article

We all know that more links = higher rankings. But building links isn’t always easy. So I am going to share 12x incredible link building strategies with you today. You can use any of these proven link building strategies to attract high quality links to your website quickly and easily! ….but you should only use 3x of them. Why? Because it’s easy to get overwhelmed and do nothing.  This is what you should do-  Read through this post Pick your…

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A Brief Guide – iPage Blog – Online Business Article

Video content is everywhere online, and consumers love it. In fact, according to HubSpot, 85% of people say they’d like to see more video from brands in 2018 and beyond, and 72% of people prefer to use video to learn about a product or service. And the average consumer watches around one and a half hours of video content online every day. Also, according to HubSpot: 76% of marketers say video content has helped them increase sales, 47% say it helped…

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Ahrefs vs Majestic SEO – 1 Million MORE Reasons Why Ahrefs Is Better – Business Article

HUGE NEW UPDATE! If you don’t have time to read this post terminate your Majestic account immediately and take out the Ahrefs trial without hesitation. Back in 2013, I conducted an experiment to see which is the best backlink checker. Long story short, Ahrefs won… This really upset the Majestic team at the time and sparked a lot of controversy, but they did make some valid points- The test was done with 3 of my personal sites I would not…

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The Best Free SEO Tools To Super Charge Your Search Rankings [2019] – Business Article

If you want to get real results from SEO you’re going to need to arm yourself with the best tools. But, when you’re first starting out, it feels like everything is over your budget and you’re going to cripple yourself trying to pay for it all. Well, I’ve got news for you… It doesn’t have to be that way. ​You can make your sway in SEO for absolutely free. In fact: We used some of the free SEO tools below…

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8 Easy SEO Best Practices 2018 – Online Business Article

A new year is right around the corner and it is time to start thinking about how to improve your website and how your audience finds it. Search Engine Optimization (SEO) is a process you can apply in the creation of — or as ongoing maintenance to — your website. SEO affects your site’s online visibility in organic (unpaid) search results. To help you improve your website’s search optimization we put together these 8 Easy SEO Best Practices for 2018 that you…

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Link Building for SEO – Is it Still Relevant in 2017-18? – Online Business Article

What happens after a website is designed and it goes online? You expect people to visit that website and as a result, there will be more chances of increasing sale of products and services. However, in order to let visitors see the website, it has to acquire a higher rank in the search engine. This is where search engine optimization services are required. Each and every website needs to develop links so that interested people can get that link from…

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10 Tips to Successfully Building Your First Business Website – Online Business Article

You’re a business professional, a savvy entrepreneur, who knows how to make things happen. One of the first orders of business will revolve around creating and launching your first website. The good news is, even if you don’t know much about web design or coding in HMTL, you can still build your own website. Although it does take time and it does take effort, it is doable. Here are 10 tips to help you get your first business website successfully launched…

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How to Improve SEO by Speeding up Your WordPress Site – Business Article

Website speed is important. Websites that load faster don’t leave that bad aftertaste in your visitor’s mouth. Not only does it help with user experience, but it also contributes to higher conversions and higher search rankings. In this article, we’ll cover how to improve SEO by speeding up your WordPress website: What does fast really mean? How fast is my website? How does website speed impact SEO? Why partnering with the right web host is important? How to pick a…

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5 Free Tools To Help You Write Headlines That Get Clicks And Go Viral | 5GB Free Hosting – Online Business Article

To say that headlines are important would be somewhat of an understatement. According to Neil Patel of QuickSprout, 80% of people will read a headline, but only 20% go on to read the entire article. A really good headline can spike your traffic by as much as 500% – so it’s definitely worth the time it takes to craft the perfect headline. As most of us know, coming up with a good headline can be time-consuming. Top content marketers will…

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2015 Panda Update Coming Soon: Here’s How to Prepare [Infographic] | 5GB Free Hosting – Online Business Article

Well, it’s official. Google recently announced that an update to the Panda algorithm will be happening in the next few weeks. Many webmasters are anxiously awaiting the arrival of the update, in hopes that they will recover their lost rankings. The date for the algorithm refresh isn’t certain, but it is absolute that this update will affect sites Google does not view as “high quality”. To find out what you can do to prevent your site from being affected, or…

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