Small Business Australia

 The Australian Small Business Blog: Forecasting Your Business – Business Article

by Dr Greg Chapman Making predictions is difficult, especially about the future! But if you can’t predict the future, how can you make decisions about your business? Should you expand your business? Should you hire a new employee? Should you invest in new software or equipment? Everyone of these decisions is a risk, but only if you don’t know what the future holds for your business. Now traditionally, business owners, justifiably, pay a lot of attention to their revenue and…

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The Value of Your Big New Business Idea – Business Article

by Dr Greg Chapman I am often approached by people with a big business idea who want someone to pay them for it. How much is your big business idea worth? Back in the early eighties, I worked for a year in the US for another company. Whilst there, I noticed that they had home delivered pizza. This was especially great in the winter when there was snow on the ground and I did not want to go out. It…

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 The Australian Small Business Blog: Marketing Moments – Business Article

by Dr Greg Chapman One of the most powerful marketing tools you have at your disposal is the use of the knowledge that you already possess. Yet how you use that knowledge as a strategy to grow your business is often overlooked. In this podcast I discuss how to leverage this knowledge to position you as the authority in your marketplace. Never miss another Marketing Moment when You Subscribe here. May Your Business Be –As You Plan it! Subscribe to…

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Ad of the Month – When Points of Difference don’t matter – Business Article

by Dr Greg Chapman You have a service might not be that different from others, so what do you do? Perhaps make a comparison with what life would be like without any of these services, and then highlighting your own. That’s what these very slick French ads did. Is their service better than their competitors? I don’t know, but it certainly looks convenient if I haven’t already signed up to a similar service. This sector is not yet mature, so…

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How does Your Business Compare? – Free Performance Benchmarking – Business Article

by Dr Greg Chapman While owners work away in their business every day, they would love to know how they are doing compared with their competitors. Wouldn’t it be nice if they let them have a peak at their books, but that ain’t gonna happen! But what if someone had compiled the data of ALL your competitors which would allow you to see how you rank? A database of every competitor in the country! Wouldn’t you like to get your…

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2018 Small Business Articles of the Year – Business Article

by Dr Greg Chapman Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted, but genuine contributions will be happily approved.] Dr Greg Chapman is the Director of Empower Business Solutions and is Australia’s Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author…

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