small business marketing

OK, Google: How to Optimize a Site for Voice Search – Headway Capital – Business Article

Google voice search is changing the way users search for the information they need. Nearly two-thirds of all smartphone users have used voice search to find local business information in the last 12 months. Over a quarter of desktop, laptop, and tablet users, too. The impact of voice search is changing the way Google handles search queries – and businesses need to ensure their websites are optimized to keep up. The key to voice search is speed. Google knows that…

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Top Ten Content Marketing Mistakes to Avoid – iPage Blog – Online Business Article

Did you know that content marketing gets three times more leads than paid search advertising? And that online conversion rates are six times higher for companies and brands that use content marketing compared to those that don’t? Succinctly put, content marketing generates more revenue. Chances are high that you’ve considered implementing content marketing already, especially if you have a new e-commerce website, or a new small business website. But regardless of how critical content marketing is to any online entity’s…

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7 Straightforward Ways to Improve Your Small Business in 2019 – Business Article

Making improvements to better your business is vital toward its sustainability and success. Efforts like using social media to market your products and monitoring cash flow allow you to focus on improving the areas of your business that offer the greatest gain. Take a look at these 7 simple and straightforward ways you can improve your small business in 2019.   Track competitors One of the most unvalued requirements of running a small business is tracking the competition  – 19…

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What Experiential Marketing Is and Why You Need It – Business Article

Marketing best practices are constantly being refreshed. The “must-do” trend in Q1 may be extinct by Q3. The need to be bold, move fast and stand out among the competition is driven by this new age of smart marketing where we can access customers across multiple platforms and at various stages of the purchasing process. To put it bluntly, customers are inundated by, and therefore disinterested in, traditional advertising. But when does too much begin to be simply too much?…

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A Small Business Guide to Youtube Marketing – Headway Capital – Business Article

By the year 2021, a million minutes of video will cross the internet every second of the day. And as soon as 2019, video content will account for 80% of all internet traffic. With 1.3 billion annual YouTube users, every small business needs to get serious about the definitive video content site. But neither video marketing nor the YouTube platform are as straightforward as they might seem. Thankfully, it just takes a bit of research and dedication to create a…

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Should Your Website Have Seasonal Features? – Marketing Blog for Small Businesses – Online Business Article

There are two main types of features and content on the web, at least when it comes to relevance: seasonal and evergreen. Evergreen content, as the name suggests, is content that’s available and relevant no matter what time of year it is or what’s going on. Seasonal content, on the other hand, is only relevant for a limited time—usually, it’s a part of a cycle that comes back around, so it may only be available during certain months of the…

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5 Ways to Get Free PR for Your Small Business – Marketing Blog for Small Businesses – Online Business Article

It’s no secret that getting your small business noticed can be difficult without the right tools, especially when cash flow is limited, But it doesn’t have to be impossible. Whether you’re starting a new business from scratch or adding a fresh feature to an existing product, there are several effective ways you can gain free PR without compromising on quality. Here are some ideas: Targeted communication PR is all about building relationships. This doesn’t mean sending bulk emails and press…

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Should Restaurants Use Content Marketing? – Marketing Blog for Small Businesses – Online Business Article

Restaurants offer some unique challenges when it comes to marketing and advertising. Spending too much money on promotions can take away from your bottom line, and it’s a big investment to have a dedicated sales team to drive new revenue directly. Content marketing presents a suitable alternative. It’s a relatively inexpensive strategy to pursue, it can grow your traffic exponentially over time, and it drives new visitors to your site while building your reputation. However, content marketing isn’t a magic solution, devoid…

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