Small Business Strategy

A Solopreneur’s Guide to Great Relationships with Clients – Online Business Article

In the sea of distinguished experts who all strive toward creating a circle of loyal clients and placing themselves in the top ranks of the market, finding your much-deserved place is not an easy task, especially if you are a solopreneur. Solopreneurs are self-motivated people who are entirely responsible for their client relationship and, ultimately, their career success. Being your own boss means you have to fight the biggest challenge: how to find enough work to be profitable. Naturally, seeking…

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Choosing a Domain Name That Will Boost Your Search Rankings – Online Business Article

Search engine optimization (SEO) seems to be an ever-changing marketing technique. As search engines adjust their algorithms to ensure customers get the best user experience possible, it has become increasingly difficult for businesses to work the system. Today, sites with high-quality content and authority recognition win search results, while spammy, poorly-designed sites suffer severe penalties. For new businesses considering choosing a domain name, SEO does play a part. However, it’s important to choose a name that will also help establish…

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4 Keys to Forming Mutually Beneficial Business Relationships – Online Business Article

The idea of strength in numbers is something that certainly holds up in the business world. While you may do something very well and be successful on your own, there’s much to be gained from forging mutually beneficial business relationships. It’s never a smart idea to put yourself in a silo and exclusively depend on your own resources. There’s value in partnering with others and building relationships that give you access to new opportunities. But saying strategic partnerships are valuable…

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4 Critical Areas of Business Investment for 2017 – Marketing Blog for Small Businesses – Online Business Article

The technology landscape is constantly evolving, clouding which choices are the best to focus on when it comes to your business.  Organizations of all sizes spend a lot of cash to keep pace with changing technology in an effort to stay ahead of their competition and ultimately grow. Whether you’re a startup trying to succeed or a Fortune 500 business, knowing the right areas of your business to invest in is just as important as knowing which tools to implement.…

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When It Comes To Blogging, Paid Hosting Is Worth The Price Tag – Marketing Blog for Small Businesses – Online Business Article

When you first look into launching a blog, whether for personal or business pursuits, you’re immediately confronted with two types of blog hosting: free and paid. On the surface, it seems like an obvious choice. Why wouldn’t you take the free option? However, when you really begin to study the differences between free and paid, a new reality begins to emerge. Five reasons to pay for hosting  There are times in life where free is good. Generally speaking, free food,…

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