Social Media Strategy

2 Easy Instagram Highlights Strategies for your Small Business – Business Article

Do you ever miss the days when Instagram was merely a (single) photo sharing app? You know, before businesses needed to think about videos, and Boomerangs, and Stories, and Lives, and stickers, and Highlights, and IGTV, and gaining enough followers for the swipe up feature? Just reading through the list of the features that are currently available on Instagram feels exhausting. The good news is that taking a “standard approach” to Instagram can still be effective. Plus, there are a…

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Developing a Content Calendar for an Online Marketing Strategy – Business Article

Developing a content calendar is by far one of the most significant steps in developing (and then executing) a strong, effective online marketing strategy. First, you’ll need to determine what content you commit to create, and second, you’ll decide what social media platforms and online marketing tactics you’ll employ for your small business’ strategy. Once you’ve worked through those 2 steps, you are ready to begin planning your content calendar. Developing your Online Marketing Content Calendar What Should Be Included…

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How to Use Customer Reviews in your Online Marketing – Business Article

Small businesses that have collected at least some customer reviews, either by directly asking customers to do so or being lucky enough that their customers proactively leave a review for them on a relevant social media platform or directory listing, might as well make those testimonials work for their businesses as much as possible. It doesn’t matter if you receive customer reviews on your Google My Business listing, LinkedIn, your Facebook Page, or an industry-specific site like Zillow (for real…

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When Is It OK to Stop Creating Content – Business Article

Writing blog posts, recording videos, taking photos, emailing your customer lists…we all know that creating original content is a cornerstone of developing a strong online marketing strategy, but when – if ever – is it OK to take a break from creating content? And if you do determine it’s a good time to take a break from content creation, should you be doing something else while on the break? When It’s OK to Stop Creating Content The short answer here…

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Choose your Platforms & Tactics – Business Article

The first step in developing an online marketing strategy for your small business is to decide what content you will commit to create. Determining this is step one for your strategy because consistency is key to, well, just about everything, a completely-curated online marketing presence is almost certainly going to be subpar, and the content you have to use directly affects the online marketing platforms and tools you use. For example, you newly-launched blog is going to come to a…

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A Small Business Guide to Advertising on Instagram – Headway Capital – Business Article

As more and more brands join Instagram and the feed becomes more competitive, it can be harder for a small business to stand out. But Instagram ads have become an enticing avenue for businesses looking to increase engagement (and profits, too). With nearly three-quarters of Instagram’s 800 million active users claiming to have a made a purchase under the influence of the photo-sharing site, you don’t need to be a master entrepreneur to see the opportunity. You might want to…

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