Social Media

2 Easy Instagram Highlights Strategies for your Small Business – Business Article

Do you ever miss the days when Instagram was merely a (single) photo sharing app? You know, before businesses needed to think about videos, and Boomerangs, and Stories, and Lives, and stickers, and Highlights, and IGTV, and gaining enough followers for the swipe up feature? Just reading through the list of the features that are currently available on Instagram feels exhausting. The good news is that taking a “standard approach” to Instagram can still be effective. Plus, there are a…

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What You Need To Do Before Google+ Shuts Down on April 2nd » Succeed As Your Own Boss – Business Article

You can no longer create new Google+ profiles, pages, communities or events. Last December, Google announced their decision to shut down Google+ in April 2019 due to low usage and challenges involved in maintaining the platform. As of April 2nd, your Google+ account, along with any Google+ pages you created, will be deleted. This is sad news if you have been an active user of Google+ like me with over 300K connections. Here’s some advice on the next steps to take…

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Learning From Kevin Hart’s Social Media Mistakes – Business Article

He lost his gig at the Academy Awards over some old tweets. February 17, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. This month, the Academy Awards will take place without a host. Kevin Hart was forced to resign the job after old offensive tweets resurfaced. This is a high-profile example of something that can affect anybody. Online posts often live forever, and there is no telling when a person will be held accountable. As social media…

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7 Ways to Display User-Generated Content on Your Landing Pages – Business Article

By Al Gomez You can babble endlessly about how great and cutting-edge your products and services are. There’s even a chance for getting qualified traffic out of it. But it goes without saying that your target audience will always take your claims with a grain of salt. It would take them much longer to convert to loyal clients by then. Getting customers to convert upon arriving on the designated landing page has been a challenge for so many digital specialists…

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What happens when content becomes a commodity? – Business Article

By Mark Schaefer A news clip from yesterday’s TechCrunch: Fiverr is acquiring ClearVoice, a company that helps customers like Intuit and Carfax find professionals to write promotional content. The two companies seem like a natural fit, as they both operate marketplaces for freelancers. Fiverr covers a much broader swath of freelance work, but CEO Micha Kaufman   said the marketplace’s professional writing category grew 220 percent between the fourth quarters of 2017 and 2018, and he predicted that the need for content marketing will only increase.…

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A Quick Guide To Starting Your Online Business – Business Article

Facebook 0 Twitter 0 Google+0 LinkedIn0 Reddit 0 Pinterest0 WhatsApp Viber 0Shares Having an online business has its advantages. It allows you to stay at home and to organize your time the way you want it. More and more people turn to developing their own online business. However, there’s more to it than it may seem at first glance. You can’t just be present online in order to run a successful business. A few tips here will point you in…

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How to embrace digital technology in healthcare — and remain HIPAA compliant – Online Business Article

Making healthy connections Today, if you want to engage your patients, you must embrace digital technology in healthcare. A 2018 survey from Accenture suggests that not only are most patients plugged in, but that their numbers are increasing. In the research, 75 percent of U.S. consumers surveyed said technology is crucial to managing health. Patients are using wearable technologies to track health outcomes and accessing self-service online portals for scheduling and education. Deloitte says these tools improve patient engagement, which…

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Developing a Content Calendar for an Online Marketing Strategy – Business Article

Developing a content calendar is by far one of the most significant steps in developing (and then executing) a strong, effective online marketing strategy. First, you’ll need to determine what content you commit to create, and second, you’ll decide what social media platforms and online marketing tactics you’ll employ for your small business’ strategy. Once you’ve worked through those 2 steps, you are ready to begin planning your content calendar. Developing your Online Marketing Content Calendar What Should Be Included…

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Five ways to use social proof to boost sales – Online Business Article

New visitors don’t just become customers the first time they come across your small business. Even when they’re impressed by your products and services, they almost always look at the actions and opinions of others to decide whether they can trust buying from you. You most likely do that too. You book a hotel based on the reviews you read, you try a new restaurant based on how many people you see inside, and you sign up for a gym…

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How To Leverage Social Listening To Grow Your Business – Business Article

Social listening sounds like a term coined to describe those friends who, when you’ve fallen on hard times or otherwise need a friendly ear, pull up a pew and graciously listen to your woes. What it really describes, of course, is the process of monitoring and extracting insights from social conversations which business owners then use to inform their overall strategy. By keeping tabs on conversations that touch on specific keywords and topics relevant to your business and industry, you…

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9 Insider Tips For Increasing Your LinkedIn Leads – Business Article

Social media has revolutionized the way people meet and create new networks. Typically, you’d have to attend real meetings, take paperback contacts, probably meet again and develop real human connections, then develop that rapport into something meaningful and productive. While the world was more organic back then, things have changed. With the power of social media, you might be talking to your future spouse, or chatting with the CEO of a Fortune 500 company right from the comfort of your…

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How to Use Customer Reviews in your Online Marketing – Business Article

Small businesses that have collected at least some customer reviews, either by directly asking customers to do so or being lucky enough that their customers proactively leave a review for them on a relevant social media platform or directory listing, might as well make those testimonials work for their businesses as much as possible. It doesn’t matter if you receive customer reviews on your Google My Business listing, LinkedIn, your Facebook Page, or an industry-specific site like Zillow (for real…

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Who’s on #Smallbizchat February 2019 » Succeed As Your Own Boss – Business Article

#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss.  Please join us live on Twitter every Wednesday from 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag #Smallbizchat and click here for directions to join the weekly conversation.  In February, we will be covering a lot of topics, including How to Market,…

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How To Get 103k Instagram Followers Increase In 60 Days? – Women in Business Article

Real Instagram Followers Are you looking for more Instagram followers? Instagram is now the most powerful marketing channel out there and you should consider using it. Whether your purpose is to do content marketing, paid advertising or to communicate and offer your services to your customers, Instagram Marketing can drive great engagement and return on investment to a marketer, brand or agency. If you are a brand who wants to get more exposure to reach your potential clients, we suggest…

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How to Build a Network and Find Customers by Being Social | Domain.com – Online Business Article

“Build it, and [they] will come.” Unless your name is Kevin Costner, or you’re some other 90s movie heartthrob, or you have a Hollywood budget, then stop right there — that’s not how you draw in your audience. “But I just finished building a shiny, new website and listed all my inventory for sale.” That’s great! It really is! We’re not here to rain on any parades, but we are here to help you do more business now that you’ve…

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How to Request a LinkedIn Recommendation – Business Article

Businesses can be reviewed and rated on a whole host of websites like Google, Yelp, TripAdvisor, Zillow, BBB, and Angie’s List, to name a few. Businesses want to receive positive customer reviews because reviews add credibility to a business and what they offer their customers, and can impact a potential customer’s buying decision. And on Google specifically, your number of received reviews and average star rating can impact your Google My Business listing’s organic ranking compared to similar businesses in…

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Connecting the Dots: SEO, PPC, Social & Email – Business Article

Ever wonder how certain digital marketing tactics impact each other? And how you can mix them together for maximum results? For example, how does advertising in Google Ads impact your search engine rankings?  Or how about the reverse — how does SEO impact Google Ads campaigns?  And how does social media marketing impact email marketing? Or are these tactics mutually exclusive so they have zero impact on each other? The short answer is no, they are not mutually exclusive tactics.  In fact, they all impact each…

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Why Community Matters Now, More Than Ever by @annamcafee – Wonen in Business Article

by Anna McAfee | Featured Contributor “What tribes are, is a very simple concept that goes back 50 million years. It’s about leading and connecting people and ideas. And it’s something that people have wanted forever” says Seth Godin. You’d have to be living under a rock to not have recently heard the words ‘community’ and ‘tribe’. But why does it matter so much, and why does it matters now?  We need to take a look at the world, where we…

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How to Build a Successful YouTube Channel in 2019—with Derral Eves – Business Article

Derral Eves: Yeah, I would never rely on one platform because the platforms can change, policies can change, and you’d be trying to scramble to do something next and so . . . Pat Flynn: You’re listening to Derral Eves. He is a YouTube and branding expert, somebody who a lot of people look up to in the YouTube space. He’s actually also the founder of one of my favorite events that I have ever attended, which is called VidSummit,…

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No Business Strategy Should be Without It – Business Article

Before you answer that, think about this question.  Are you happy to build a business that underperforms? No business strategy is complete without being linked to your social media activities. The key to using social media the right way is to increase your visibility and build a stronger bond between your brand and your market. Three things to consider about your social media strategy: 1. Choose the right platforms. Facebook, Pinterest, Tumblr, Instagram, and Twitter are just a few of…

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How To Get Over Your Fear of Social Media | – Women in Business Article

As seen on MakinTheBacon.com Get Over Your Fear of Social Media. STAT. Social media is one of those things that is a necessary evil if you have a business. I had recently written a post about How To Fight Your Fear of Blogging. A lot of things mentioned in that post also ties into the fear of social media. Using social media can be considered a form of microblogging in that the posts are significantly shorter than a blog post. Comments…

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Facebook Jumpstart 101: How to Get Started With Facebook in 2019 – Women in Business Article

Recently, we asked our audience where they struggle the most with Facebook. Here are some of the responses: I feel like I don’t have anything to talk about that someone wants to hear. I want to get out of my own head and just do the darn things.(FB Lives) I’m not used to promoting myself, and I need to do it… everywhere. I have a fear of putting something rock solid out there because then… It’s really OUT there. Haha.…

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When Is It OK to Stop Creating Content – Business Article

Writing blog posts, recording videos, taking photos, emailing your customer lists…we all know that creating original content is a cornerstone of developing a strong online marketing strategy, but when – if ever – is it OK to take a break from creating content? And if you do determine it’s a good time to take a break from content creation, should you be doing something else while on the break? When It’s OK to Stop Creating Content The short answer here…

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How to Create Your Instagram Plan For 2019 – Women in Business Article

Instagram is our #1 focus in 2019. We’ve been using it for almost four years now and each year we’ve devoted more and more time to it. In 2019, with the ability to get so much engagement from our audience on our Instagram stories, we’ve decided to make it our social media focus for the year. We’ve had a lot of success with Instagram, especially over the last few months and we wanted to share our tips with you to…

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How To Grow Instagram Followers in 2019 – Wonen in Business Article

You’re probably spending your time and energy crafting the perfect Instagram post, story, and maybe even a live broadcast. So to make your effort worthwhile, don’t you want as many eyeballs as possible on your account? Learn how to grow your Instagram followers in 2019 so you can grow your account and bottom line. Instagram Stories Diving into Instagram Stories is more than simply sharing your favorite photos or behind-the-scenes clips. Really understanding which content to share – and which stories…

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How and why to batch your social media posts – Women in Business Article

Cookies aren’t the only thing you can make in batches. If you’re a small business owner, batching your social media content is a powerful way to save time and get your social media calendar organised. As a freelance writer and digital content manager, batching social media content for my clients has been a total game changer in terms of productivity. It also helps if you’re about to go on a break, and want to set everything up to let it run while you’re…

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A Brief Guide – iPage Blog – Online Business Article

Video content is everywhere online, and consumers love it. In fact, according to HubSpot, 85% of people say they’d like to see more video from brands in 2018 and beyond, and 72% of people prefer to use video to learn about a product or service. And the average consumer watches around one and a half hours of video content online every day. Also, according to HubSpot: 76% of marketers say video content has helped them increase sales, 47% say it helped…

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Social Media Rage (Cartoon) – Digital Business & Business Analytics – Business Intelligence Article

Send to Email Address Your Name Your Email Address Cancel Post was not sent – check your email addresses! Email check failed, please try again Sorry, your blog cannot share posts by email. This is only a snippet of a Business Intelligence Article written by Timo Elliott Read Full Article

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What To Post On Instagram For Business – Women in Business Article

Have you been using Instagram for business for a while but your account isn’t really growing? Or maybe you started your account with a different focus in mind? Learn the top types of posts to attract your ideal customer on Instagram. Whether your goal for 2019 is to gain new followers, increase your Instagram sales, or just to become more comfortable on the platform, this is the perfect time to focus on being intentional so you can grow your business…

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What social media platform will work best for your business? – Business Article

Determining which social media platform is going to be best for your business is the key to being seen and heard by the people that matter. Social media has come to dominate the way businesses interact with their audiences and also the way services are provided. With each platform offering different benefits, it can be difficult to decide which social media your business should be focusing on. When choosing a social media platform, it’s important to assess what each platform…

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Build a strong reputation from scratch like a PR pro these 4 tips – Business Article

One of the most precious assets you have as a professional is your reputation. You may be kicking your career goals, fantastic at your job, or successfully building a profitable business, but do the people who matter know? Having a good reputation is your golden ticket to limitless opportunities. Growing your network is not just being known by more people, but more so the right people. Building a strong reputation doesn’t happen overnight. Your reputation requires constant nurturing in order…

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How to create engaging content for your blog – Business Article

Regularly coming up with interesting topics for your blog can be challenging, especially trying to figure out what would be interesting for your audience. As a business leader and entrepreneur, blogs are a prominent tool to position yourself as a thought leader and an expert in a particular field. But when you start scratching your head thinking about the next topic to write, it can be frustrating. Here are some tips to think about when creating engaging content for your…

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Gaining Traffic From Social Media – Wonen in Business Article

Social media is all the rage. Business owners are smart to tap into these tools to drive traffic to their sites, yet many are missing the mark. Here are some tips: 1. Offer insight about your industry. When you’re online at your social networking site of choice it’s absolutely important to participate, but how you participate can make all the difference. If you’re merely commenting about what you had for dinner and your new car, then you’re not optimizing the…

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Local media is something you shouldn’t overlook in your PR strategy – Business Article

Pitching a story idea to the “biggest” and “best” publication is something many people focus on when trying to gain media coverage. However, what is usually forgotten is the local media and that a lot of their audience is most likely in the local vicinity. Building a strong local voice is a vital step in building your image on a larger scale. So how do you pitch to local media? Customised pitch It’s important that the story you’re pitching to…

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5 Social Media Trends You Can’t Afford To Ignore As We Head Into 2018 – Women in Business Article

As 2017 comes to close, it is time to look at what you need to be doing now to usher your marketing strategies into the new year. Social media is, and will remain, a crucial part of digital marketing strategy. While social media is a constant, how people are using it is constantly changing. To stay ahead in business, you need to stay ahead of the trends. Here are the top 5 social media trends you need to be aware…

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