start-up advice

Choosing A Business Name – Here’s how to pick the perfect one – Women in Business Article

Choosing a business name is crucial as it is typically the first thing people will learn about your new brand. Although it is a challenge, these three steps will encourage you to get the most out of your business name. By the end of the process, you will feel confident in your decision (and not like you’re stepping off the edge of a cliff). Step One: Mission and Vision Consider your audience when choosing a business name When choosing a…

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The Secret to Succeeding in Business? You Already Have It! – Wonen in Business Article

The glass ceiling might be shattered in places, but plenty of shards are still there. According to research from Carta, despite women founding roughly 13 percent of companies, they hold less than half that percentage in equity. It’s a gap just begging to be addressed. Perhaps the best way to attack this equality disparity is for female entrepreneurs to take charge of their own destinies with personal branding. Women are in a unique position to brand themselves and the companies they…

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