The Law on Fonts and Typefaces in Design and Marketing: Frequently Asked Questions (about commercial and non-commercial use) – Business Article

The right typeface is often the key to strong brand identity, a well-designed website, sharp looking brochures, and strong marketing materials. But there’s much confusion and misinformation about typefaces, fonts and how designers and marketers can lawfully use them commercially. The truth is that most people, and especially designers and marketers, do not understand the law governing the use of typefaces and fonts. There’s no shame in this. After all, most lawyers don’t understand design or marketing. Far too…

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6 Top Tips For Choosing Your Website Domain Name – Business Achievers – Business Article

Choosing your domain name wisely is essential. It’s your identity. For something that has a minimal outlay, your domain name has tremendous power. So how do you choose it? Follow our 6 top tips for choosing a powerful domain name. 1. Brand First As a start-up, branding is everything. You are competing against a sea of noise. You need to stand out. Your chosen domain name must reflect your brand name, be memorable and easily recognisable. So, scrap any hyphens…

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