Before you answer that, think about this question.  Are you happy to build a business that underperforms? No business strategy is complete without being linked to your social media activities. The key to using social media the right way is to increase your visibility and build a stronger bond between your brand and your market. Three things to consider about your social media strategy: 1. Choose the right platforms. Facebook, Pinterest, Tumblr, Instagram, and Twitter are just a few of…