On Culture | The Story of Telling – Business Article

Culture is how we act, based on what we know about who we are. It isn’t about fitting in, it’s about understanding where we belong and why. Culture is a reminder that if we believe this, then we do or don’t do, that. It’s about saying this is who we are, then living up to that ideal. The leader’s job isn’t to tell us what to do. It’s to remind us who we are, so we can live that story.…

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Prices Are Stories | The Story of Telling – Business Article

The difference between an $800 pair of Jimmy Choo sandals and those you can buy in Target for $20, isn’t only the quality of the materials. The prices we pay or charge are not just stories about value. They are stories about intentions and expectations—not just on the part of the customer, but also on the vendor. Customers make assumptions about what they’re buying based on what they pay, and sellers make assumptions about the kind of customers they will…

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Meaning At Work | The Story of Telling – Business Article

There is an element of the mundane in every job. Consider the cabin crew who work on long-haul flights. The majority of their work is the repetitive, and strenuous task of wheeling trolleys full of food and drink down narrow aircraft aisles while repeating the same script, ‘chicken or beef’, to the three hundred passengers on board. Many people who choose these roles do so because they tell themselves a story about travel perks and seeing the world. It’s unlikely…

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The Loyalty Department | The Story of Telling – Business Article

My mum, (who is in her late seventies) wanted to negotiate the renewal of her internet and phone contract. She dialled the customer support number listed on her bill and was placed on hold for 30 minutes. When she finally got through to a human being, she was transferred to the ‘loyalty department’. She waited on hold for a further 40 minutes before being connected to someone who could help her. The duration of the call was 1 hour 37…

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The Three Pillars Of Brand Resonance – Business Article

The most common reason people give for contacting me to work with them is to raise brand awareness. Conventional wisdom dictates that if only more people knew about our products and services, or our ideas and our work, then we would be more successful. There’s only one problem with this worldview. More people knowing your product or service exists does not necessarily translate to more customers. More awareness doesn’t always make for a more viable business. And crucially, having the…

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Change Is A Human Act – Business Article

We mistakenly believe that changemaking and persuasion are only about getting someone’s attention by creating awareness of an issue or option, and then presenting people with rational arguments that will convince them to make choices we find desirable. But both the science and what we witness in the world around us prove otherwise. Research in the fields of psychology and behavioural sciences demonstrates that people make irrational decisions all the time. We are not driven only by reason and logic.…

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The Most Zen Morning Routine for Entrepreneurs – Women in Business Article

Welcome back to the second installment of our IGTV Morning Ritual series! If you don’t already know: I’m completely obsessed with learning the morning rituals of some of the most brilliant entrepreneurs and creators on the planet — which is why I’m so excited to introduce you to my friend Mariana Grace. Mariana is a hypnotherapist and founder of Architect Your Mind Blueprint who does incredible work helping entrepreneurs rewire their subconscious minds through coaching, hypnosis, and shamanic yoga.…

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Influencer Marketing: Are You Ready? (Lipsticking) – Women in Business Article

by BIG Idea Facilitator, Yvonne DiVita Influencer marketing seems to be the buzz word of the day. Maybe you’re wondering what it means. Who are all these influencers? How are they marketing themselves? Are they all that important? How do you connect with them? Let me try and answer some of the questions around this buzz phrase.  First, let me tell you a story. A story that begins, “once upon a time…”  Once upon a time I was a struggling…

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Women Entrepreneurs: A Growing Revolution Against Gender Bias in Corporate America – Women in Business Article

At a recent panel discussion about what drives and inspires local women entrepreneurs — and specifically mompreneurs — one theme came up over and over: these successful, driven women all left their previous careers for the freedom and flexibility that they simply couldn’t find in the corporate workplace. Persistent gender bias in workplace policies — about the very real demands of balancing family and a career — force many women off the corporate ladder and into entrepreneurship. While men continue…

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Begin with the end in mind – The Commercial Reality – Business Article

If you have a growing business, it’s important to prepare as best you can to safeguard your success — and not inhibit growth by wasting time, effort and profits on fixing problems down the track. Having lawful and carefully-drafted employment contracts and workplace policies may seem an unnecessary task compared to keeping work rolling in the door, but your single biggest asset in a small business is often your employees. This asset can easily become your biggest liability if you…

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Have vision, be confident – The Commercial Reality – Business Article

While Chamber of Commerce and Industry of WA CEO Deidre Willmott has worked with some amazing leaders in government and the private sector throughout her career, she’s developed her own style along the way. “I would say that what I have learnt is that a leader has to have a vision. They have to articulate where they want an organisation to go and they need to live that vision every day,” she says. “Firstly, they need to be confident that…

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How to support an employee dealing with mental health issues – The Commercial Reality – Business Article

Tackling mental health issues in the workplace starts with a difficult conversation. Here’s how to make it easier… The annual cost of mental illness on Australian business is in the billions. These numbers do not account for the human cost on the employee dealing with a mental illness or the effects on their colleagues and employers. If you know your employees, you can usually spot changes in their behaviour that may be early signs of mental health issues. It might…

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