Building A Following | The Story of Telling – Business Article

We’re seduced by the idea that followings and fortunes are made by hastily increasing our visibility on the platform of the day. The truth is the people and brands who earn our attention patiently built their following over time. It’s the work we quietly get on with when no one is watching that makes people care to connect. Visibility alone won’t get us to where we want to go. Image by Garry Knight <!– <rdf:Description rdf:about="https://thestoryoftelling.com/building-a-following/" dc:identifier="https://thestoryoftelling.com/building-a-following/" dc:title="Building A Following"…

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We Value What We Measure – Business Article

One of my first jobs was working as the manager of a little Dublin cafe that stood at the intersection of two busy city streets. It was a lot of responsibility for someone in their late teens, and I loved it. There was something magical about opening the shutters first thing in the morning when it was still dark, then putting the lights and the coffee on, ready to welcome the first customers. We saw the same faces every day.…

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Experience Business and Personal Success in 2019 with a “Legacy-Driven” Mindset – Women in Business Article

Making an impact will be just as important as making an income is central to adopting a “Legacy-Driven mindset” and that becomes crucial to long-term success in both our business and personal lives. In watching how people navigate the landscape of their business and personal lives, I believe that women have a better sense of how to adopt and implement this way of life because women always seem to be in charge of balancing the life and work dance—and like…

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Design For The Customers You Want – Business Article

Almost every cosmetic counter in the department store has a promotion happening. Of course, they aren’t called promotions—they are presented as ‘free gifts’, designed to encourage the customer to spend more on a particular brand that month. The hope is that the customer will fall in love with the products and become a customer for life. These marketing tactics can work in the short term. It is possible to see an increase in sales when you give customers something for…

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Meaning At Work | The Story of Telling – Business Article

There is an element of the mundane in every job. Consider the cabin crew who work on long-haul flights. The majority of their work is the repetitive, and strenuous task of wheeling trolleys full of food and drink down narrow aircraft aisles while repeating the same script, ‘chicken or beef’, to the three hundred passengers on board. Many people who choose these roles do so because they tell themselves a story about travel perks and seeing the world. It’s unlikely…

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The Loyalty Department | The Story of Telling – Business Article

My mum, (who is in her late seventies) wanted to negotiate the renewal of her internet and phone contract. She dialled the customer support number listed on her bill and was placed on hold for 30 minutes. When she finally got through to a human being, she was transferred to the ‘loyalty department’. She waited on hold for a further 40 minutes before being connected to someone who could help her. The duration of the call was 1 hour 37…

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The Three Pillars Of Brand Resonance – Business Article

The most common reason people give for contacting me to work with them is to raise brand awareness. Conventional wisdom dictates that if only more people knew about our products and services, or our ideas and our work, then we would be more successful. There’s only one problem with this worldview. More people knowing your product or service exists does not necessarily translate to more customers. More awareness doesn’t always make for a more viable business. And crucially, having the…

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Change Is A Human Act – Business Article

We mistakenly believe that changemaking and persuasion are only about getting someone’s attention by creating awareness of an issue or option, and then presenting people with rational arguments that will convince them to make choices we find desirable. But both the science and what we witness in the world around us prove otherwise. Research in the fields of psychology and behavioural sciences demonstrates that people make irrational decisions all the time. We are not driven only by reason and logic.…

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5 Ways to Make Your Small Business More Successful – Business Article

Do you ever feel like you are treading water and not making strides towards your small business goals? Maybe you’re struggling to narrow down your goals to begin with? Every small business owner wants to be profitable, but it’s not always smooth sailing to get to that point. Take a look at these 5 ways to find success as a small business owner   Focus on Excellent Customer Service  A recent survey tells us that 78% of consumers have not…

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The Most Zen Morning Routine for Entrepreneurs – Women in Business Article

Welcome back to the second installment of our IGTV Morning Ritual series! If you don’t already know: I’m completely obsessed with learning the morning rituals of some of the most brilliant entrepreneurs and creators on the planet — which is why I’m so excited to introduce you to my friend Mariana Grace. Mariana is a hypnotherapist and founder of Architect Your Mind Blueprint who does incredible work helping entrepreneurs rewire their subconscious minds through coaching, hypnosis, and shamanic yoga.…

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Influencer Marketing: Are You Ready? (Lipsticking) – Women in Business Article

by BIG Idea Facilitator, Yvonne DiVita Influencer marketing seems to be the buzz word of the day. Maybe you’re wondering what it means. Who are all these influencers? How are they marketing themselves? Are they all that important? How do you connect with them? Let me try and answer some of the questions around this buzz phrase.  First, let me tell you a story. A story that begins, “once upon a time…”  Once upon a time I was a struggling…

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Women Entrepreneurs: A Growing Revolution Against Gender Bias in Corporate America – Women in Business Article

At a recent panel discussion about what drives and inspires local women entrepreneurs — and specifically mompreneurs — one theme came up over and over: these successful, driven women all left their previous careers for the freedom and flexibility that they simply couldn’t find in the corporate workplace. Persistent gender bias in workplace policies — about the very real demands of balancing family and a career — force many women off the corporate ladder and into entrepreneurship. While men continue…

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Begin with the end in mind – The Commercial Reality – Business Article

If you have a growing business, it’s important to prepare as best you can to safeguard your success — and not inhibit growth by wasting time, effort and profits on fixing problems down the track. Having lawful and carefully-drafted employment contracts and workplace policies may seem an unnecessary task compared to keeping work rolling in the door, but your single biggest asset in a small business is often your employees. This asset can easily become your biggest liability if you…

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Have vision, be confident – The Commercial Reality – Business Article

While Chamber of Commerce and Industry of WA CEO Deidre Willmott has worked with some amazing leaders in government and the private sector throughout her career, she’s developed her own style along the way. “I would say that what I have learnt is that a leader has to have a vision. They have to articulate where they want an organisation to go and they need to live that vision every day,” she says. “Firstly, they need to be confident that…

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How to support an employee dealing with mental health issues – The Commercial Reality – Business Article

Tackling mental health issues in the workplace starts with a difficult conversation. Here’s how to make it easier… The annual cost of mental illness on Australian business is in the billions. These numbers do not account for the human cost on the employee dealing with a mental illness or the effects on their colleagues and employers. If you know your employees, you can usually spot changes in their behaviour that may be early signs of mental health issues. It might…

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Contracts of the heart – The Commercial Reality – Business Article

While some US companies have drawn up “love contracts” for their executives and employees, leading WA businesswoman Diane Smith-Gander does not want Australia going down that track. Despite public scandals and salacious headlines involving high-profile companies, Smith-Gander says every company should have a comprehensive code of conduct that addresses workplace relationships while avoid the issuing of rules. Smith-Gander, who sits on the board of Wesfarmers, AGL Energy and was a former NBN deputy chair, says disclosure is more important than…

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