Talent

Influencer Marketing: Are You Ready? (Lipsticking) – Women in Business Article

by BIG Idea Facilitator, Yvonne DiVita Influencer marketing seems to be the buzz word of the day. Maybe you’re wondering what it means. Who are all these influencers? How are they marketing themselves? Are they all that important? How do you connect with them? Let me try and answer some of the questions around this buzz phrase.  First, let me tell you a story. A story that begins, “once upon a time…”  Once upon a time I was a struggling…

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How Not To Write A Book – Women in Business Article

by Yvonne DiVita, Big Idea Facilitator  Advice on how not to write a book, or anything else, is fairly easy to compile. First, don’t sit at your computer daily. Do it once in awhile. Second, read other people’s work and copy them. Third, be confident in the knowledge that you already know how to write, so writing a book, or a blog post, or a marketing piece, is easy peasy.  This is not a new subject. Better minds than mine…

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Begin with the end in mind – The Commercial Reality – Business Article

If you have a growing business, it’s important to prepare as best you can to safeguard your success — and not inhibit growth by wasting time, effort and profits on fixing problems down the track. Having lawful and carefully-drafted employment contracts and workplace policies may seem an unnecessary task compared to keeping work rolling in the door, but your single biggest asset in a small business is often your employees. This asset can easily become your biggest liability if you…

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How to support an employee dealing with mental health issues – The Commercial Reality – Business Article

Tackling mental health issues in the workplace starts with a difficult conversation. Here’s how to make it easier… The annual cost of mental illness on Australian business is in the billions. These numbers do not account for the human cost on the employee dealing with a mental illness or the effects on their colleagues and employers. If you know your employees, you can usually spot changes in their behaviour that may be early signs of mental health issues. It might…

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Contracts of the heart – The Commercial Reality – Business Article

While some US companies have drawn up “love contracts” for their executives and employees, leading WA businesswoman Diane Smith-Gander does not want Australia going down that track. Despite public scandals and salacious headlines involving high-profile companies, Smith-Gander says every company should have a comprehensive code of conduct that addresses workplace relationships while avoid the issuing of rules. Smith-Gander, who sits on the board of Wesfarmers, AGL Energy and was a former NBN deputy chair, says disclosure is more important than…

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