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6 Ways to Avoid Embarrassment from Social Media Marketing Lapses

Many businesses, irrespective of their size, have made social media blunders that have caused a huge embarrassment to them. Although they tend to delete the posts quickly after realizing the mistake, the screenshots of the posts haunt the brands continuously. Haste in publishing the posts to meet the deadline of an editorial calendar is one of the main reasons for such developments. The mistakes might be subtle, but it reflects poorly on your business. As a business owner, it may…

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How to enhance sales productivity in your organisation

Technology has played a huge role in the way that sales professionals perform their jobs The last ten years have brought changes to the sales industry that would have been unimaginable to earlier generations. In many organisations, sales and marketing work closer than they ever have and the focus has shifted from obtaining new customers to nurturing the ones that already exist. Technology has played a huge role in the way that sales professionals perform their jobs as well. While…

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Designed Precisely to Sell More Stuff

If you’re reading The DRIVE, you’re probably not waiting for buyers to come to you. You’re posting to social media, sending email campaigns, and buying search and social ads to drive traffic to your website. When your effort pays off and your prospective customer does click, where do they end up? Your homepage or individual product pages are decent options, but a better option is a custom landing page. Landing pages are special web pages designed to convert to a…

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Note to Self: Don’t Look Back!

Note to Self: Life doesn’t have do-overs, so we all have to make choices and live with them. You’ll make career choices that you’ll have to live with, but don’t second guess yourself. You’ll graduate from law school, poised to commence what may be viewed a “big career” in a large law firm in New York City. You’ll have the credentials—law review, top 5% of my class. You’ll have a clear idea of your area of specialty—taxes and commercial law.…

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Don’t let Payroll bite you in the arse

So business is booming and you need to hire staff.  You should be so excited (and proud).  But payroll is not for the faint hearted #understatementoftheyear Even with the best accounting software in the palm of your hands (or pocket), payroll and employer obligations can be a minefield, and difficult to navigate. There are minimum wage requirements, payslips, withholding the right amount of tax, paying superannuation, overtime, bonuses, annual leave, sick leave, rosters just to name a few of the…

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The Easiest Way to Nurture Leads with Content Marketing

The Easiest Way to Nurture Leads with Content Marketing By Brooke B. Sellas, {grow} Contributing Columnist So you want to nurture leads with content marketing. Google it, and you’ll find a million and one posts with brawny frameworks that you’ll need a Ph.D. to execute. I don’t know about you, but sometimes I’m looking for the easiest or fastest route. So here it is. This is the simplest, do-it-yourself way to nurture leads with content marketing. Getting Started First, you’ll need…

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Green Means Go, Let the Cash Flow – Mompreneurs® – Canadian Women in Business

Green Means Go, Let the Cash Flow – Mompreneurs® – Canadian Women in Business By Danette HarknessSenior Manager, Small Business Banking, Coast Capital Savings What doesn’t kill you may make you stronger, but a negative cash flow will definitely kill your business. Cash flow is your business’ lifeblood, and understanding its behaviours can dictate whether you’ll make it or break it – so take control of your finances! Here are some tips to set you up for cash flow management…

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Convenience Is The New Black: Beauty and Grooming That Comes To You

Convenience Is The New Black: Beauty and Grooming That Comes To You In a world that’s increasingly more mobile, it makes sense that your favourite beauty and grooming services should fit into your schedule and lifestyle (and not the other way round!). Enter LUXit, Australia’s premier mobile beauty and grooming concierge. Now there is a refined and elevated the mobile beauty game for Australia. Enjoy LUXit’s curated selection of services that come to you, wherever you are. Created to facilitate seamless…

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Personal Injury Attorney Business Building

My friend Chris tells me that no one ever really wants to talk to an attorney until it's necessary, and I suppose he's right. I had not seen him in almost two months, and here I was, asking for his advice when it came to personal injury attorney business building. He's one of the best in the business, and was happy to hear me say so, so he offered to clue me in on a few different things. The first…

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Best IoT development kits for developers and hobbyists

By Techworld Staff | Jan 24, 2018 Share Twitter Facebook LinkedIn Google Plus Growing numbers of large organisations are investing in IoT technologies. It’s clearly set to make a big impact on the world, but where does this leave smaller businesses, individual developers and people just interested in giving it a go? We’ve compiled a list of internet of things starter kits for developers. For a full description of IoT see: What is the internet of things? See also: 12 best uses…

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Now TV stick launches (and brings 1080p streaming and app downloads with it)

Sky has revealed a new member of its affordable pay-as-you-view Now TV streaming device family, the Now TV Stick. On sale next month, it’ll set you back just £14.99, making it the most affordable way to get onboard with Sky’s TV content. We’ve already had a play with the device (and you can read our Now TV Stick hands-on preview here), but the most eye catching change beyond the price is its new Amazon TV Stick-like dongle shape, and the…

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17 Ways to Encourage Others to Refer Your Business

Build credibility and goodwill with members of your network by implementing any of these tactics. Start Slideshow Jose Luis Pelaez Inc | Getty Images The following excerpt is from Ivan Misner, Ph.D. and Brian Hilliard’s book Networking Like a Pro. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Most people would agree that one of the best ways to consistently generate referrals is to have mutual trust and some form of rewards and incentives system.…

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LIVE MARKETS-Wanted: Healthy pullback | Reuters

Jan 25 (Reuters) – Welcome to the home for real time coverage of European equity markets brought to you by Reuters stocks reporters and anchored today by Julien Ponthus. Reach him on Messenger to share your thoughts on market moves: julien.ponthus.thomsonreuters.com@reuters.net WANTED: “HEALTHY PULLBACK” (0630 GMT) Just spotted an interesting quote in Chuck Mikolajczak’s Wall Street report which highlights the fact that the continuous rise of markets is actually making some investors so nervous that a slight correction would be…

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HealthSplash Announces SAFT Offering to All Interested Accredited Investors

OVERLAND PARK, Kan.–(BUSINESS WIRE)–HealthSplash, which is developing the first 360° healthcare management platform that allows patients to take control of their healthcare using blockchain technology and smart contracts, opens its Simple Agreement for Future Tokens (SAFT) fundraising to accredited investors today. HealthSplash exists to create truly friction-free healthcare by developing a decentralized data platform built on blockchain technology that will have the potential to save lives by switching from the current reactive model to a proactive one. “SAFTs will entitle…

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