Marketing Blogs

Welcome to our Marketing Blogs section. We provide the best marketing blogs across a diverse range of marketing disciplines from thousands of top blogs in our index, covering Copyright Marketing, Digital Marketing Blogs, SEO and Email Marketing Blogs…

If you want more marketing- related blogs to read? We have put together the best.

Weekly Tips for How to Provide Unforgettable Customer Experiences

Weekly Tips for How to Provide Unforgettable Customer Experiences Key takeaway: You’ll want to bookmark smartercx.com/unforgettable. Consumers are paying more attention to experience than ever, putting the pressure on customer experience (CX) professionals to deliver better and better experiences. Research from Walker finds that, by 2020, a majority of B2B buying decisions will be made based on CX, not price. We all know that CX must continually improve, but how? Customer expectations are on an escalator, constantly going up, and rarely…

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Yieldify Joins Oracle Bronto Partner Program

Yieldify Joins Oracle Bronto Partner Program Collaboration will help marketers create connected customer journeys across email and web NEW YORK CITY —August, 15, 2018 — Yieldify, the customer journey optimization company, today announced that it has joined the Oracle Bronto Partner Program to support marketers with delivering connected customer journeys. With Oracle Bronto, a leading cloud-based marketing automation platform to Internet Retailer Top 1000 companies, and Yieldify Conversion Platform customers are delivered benefits at two stages of the customer journey.First,…

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How to be the world’s greatest podcast guest

How to be the world’s greatest podcast guest By Kerry Gorgone, {grow} Contributing Columnist I’ve hosted the MarketingProfs podcast for five years (now on episode 338), and while all guests have a unique perspective to share, some stand out as truly exceptional. There’s my own perspective on the guest’s interview, of course, but I also look at social posts, ratings, and feedback I receive directly from listeners to determine who my MVPs (Most Valuable Podcast guests) are. Looking back, it’s…

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3 Areas of Focus for Consistently High-Quality Content

3 Areas of Focus for Consistently High-Quality Content OK, I’m just going to say it. In today’s world, publishing second-rate content is a total waste of time. There’s no point in contributing to the growing pile of mediocrity. It wastes your time, and, worse, it wastes your audience’s time. Sometimes I’ll see a marketer complaining that: “I spent two years doing all of that blogging and email stuff and I never saw anything out of it.” And every time I’ve…

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Grow Your Business with MailChimp and PayPal Business in a Box

Grow Your Business with MailChimp and PayPal Business in a Box Entrepreneurs have a lot of different things to consider when they’re starting a new business. Not only do they need to sort through all of the legal requirements, manage inventory, and build a customer base, they also have to search for (and get acclimated with) tools that can help them handle the day-to-day aspects of running a business. After a while, the whole process can start to feel a…

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How to Use Pinterest Search Ads : Social Media Examiner

How to Use Pinterest Search Ads : Social Media Examiner Want more visibility on Pinterest? Wondering how to use Pinterest search ads to promote your products and services? In this article, you’ll discover how to use Pinterest search ads to reach your ideal customers. How to Use Pinterest Search Ads by Angie Gensler on Social Media Examiner. What Are Pinterest Search Ads? Pinterest is a search and discovery tool. Users can actively search for specific ideas, products, and services, or…

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Can Negative Brand Mentions Affect Your Website’s SEO & Rankings?

Can Negative Brand Mentions Affect Your Website’s SEO & Rankings? We all keep hearing that any publicity is good publicity. But is it really so? And, more importantly, is it the same for SEO? We’ve all heard about the link building technique using unlinked Brand Mentions  It’s a good method and, as far as we know, it works very well.   But what if the unlinked brand mention that you’re so excited about turns out to be a RipoffReport post? What…

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5 Inspiring Content Marketing Case Studies (with Results!)

5 Inspiring Content Marketing Case Studies (with Results!) It’s hard to keep track of everything new in content marketing, especially if you consider that 91% of B2B marketers and 86% of B2C marketers indicate they are using content currently as part of their overall marketing strategy. There are many articles with best practices, proven strategies, and statistics. But there’s one thing that can beat them all: Clear, actionable, real-life examples. But good content marketing case studies with excellent results can be…

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Ranking the 6 Most Accurate Keyword Difficulty Tools

Ranking the 6 Most Accurate Keyword Difficulty Tools In January of 2018 Brafton began a massive organic keyword targeting campaign, amounting to over 90,000 words of blog content being published. Did it work? Well, yeah. We doubled the number of total keywords we rank for in less than six months. By using our advanced keyword research and topic writing process published earlier this year we also increased our organic traffic by 45% and the number of keywords ranking in the…

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Eli Schwartz on Curiosity & SEO Around the Globe

Eli Schwartz on Curiosity & SEO Around the Globe Should marketers ignore international and inter-linguistic considerations when it comes to their SEO strategies? Survey says: BZZZRRRT In a way, optimizing for search is like participating in the game show Family Feud. To align with searcher behavior and intent, marketers must make educated guesses, and ultimately it is the people who will dictate whether we’re right or wrong. As we develop content to draw visitors for targeted keywords, search rankings and…

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Why Author Reputation Matters More Than Ever for Search

Why Author Reputation Matters More Than Ever for Search Google is famous for experimenting with new features in search, and just as famous for abruptly and unceremoniously killing them. The examples are legion. Remember the personalized vs. global search toggle? Or in-depth articles? (The latter still exists, but has become almost invisible in the SERPs.) One of the longest-lasting of those “Google giveth; Google taketh away” experiments was Google Authorship. I bring it up not out of a sense of…

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Perpetual Traffic: Episode 162: 4 MORE Ways to Drop Your Facebook Ad’s Cost Per Acquisition

Perpetual Traffic: Episode 162: 4 MORE Ways to Drop Your Facebook Ad’s Cost Per Acquisition Maybe you’ve listened to the last few episodes of Perpetual Traffic and followed all the advice, and you’re still seeing a high cost per acquisition (CPA). Your ads might have a different problem entirely. But don’t worry… in Part 3 of their Facebook ad troubleshooting mini-series, the experts tackle how to fix another set of potential problems that nearly every media buyer has. Listen to…

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Medic: Google’s Latest Algorithm Update

Medic: Google’s Latest Algorithm Update On August 1, Search Engine Roundtable broke the news about a Google algorithm update nicknamed “Medic” that they found was already shaking up search results and core rankings almost overnight. It’s still a little too early to weigh in strongly on what changed with this update, but we wanted to share everything we’ve been keeping track of over the last week. The Medic Update Google was quick to characterize this as a global update. Our…

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5 Steps to Small Business Search Engine Optimization

5 Steps to Small Business Search Engine Optimization The video above is a replay of a recent live webinar I conducted. Combined with the text below you should have a pretty good feel for the steps necessary for small business SEO. If you’re looking for a highly technical post on search engine optimization (SEO), this is not the content for you, and honestly, that’s because I don’t believe SEO is really that technical (unless you have an e-commerce site, in…

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Can Negative Brand Mentions Affect Your Website’s SEO & Rankings?

Can Negative Brand Mentions Affect Your Website’s SEO & Rankings? We all keep hearing that any publicity is good publicity. But is it really so? And, more importantly, is it the same for SEO? We’ve all heard about the link building technique using unlinked Brand Mentions  It’s a good method and, as far as we know, it works very well.   But what if the unlinked brand mention that you’re so excited about turns out to be a RipoffReport post? What…

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Why You Need to Optimize Mobile-First Digital Strategy

Why You Need to Optimize Mobile-First Digital Strategy In today’s market, leading with a mobile-first digital strategy is a must. Mobile-centric commerce represents the present and future of retail and should be the first – and last! – consideration in your brand’s strategic plan. Between May 2016 and April 2017, 55% percent of emails were opened on mobile phones. Content must be optimized, readable, responsive, and functional on mobile devices. With top brands regularly reaching out to their millions of…

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