Digital Marketing Blogs

27 Reasons People Aren’t Reading Your Blog Posts

27 Reasons People Aren’t Reading Your Blog Posts Do you ever look at prolific blogs and get frustrated by how easy they make it seem? Thousands of people read, comment and share each new post on the blog. It can be discouraging, especially if you’re a new blogger. In contrast, your blog may only get a few dozen hits each post. And the only shares that happen come from your own social media accounts. “Why aren’t people reading my blog…

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Instagram Adds Hour-Long Videos With IGTV, Weeding Out Influencers Who Buy Followers, & Mobile’s Vast Growth

Instagram Adds Hour-Long Videos With IGTV, Weeding Out Influencers Who Buy Followers, & Mobile’s Vast Growth With IGTV, Instagram Takes Aim at YouTubeInstagram has added the ability to upload videos up to an hour long, with the launch of its new IGTV feature, offering digital marketers a much bigger video canvas. Instagram also announced that it has broken through the one billion user barrier. WiredUnilever stops working with digital media influencers who buy followersUnilever has ceased working with social media…

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What Small Business Owner’s and Marketers Need to Know

What Small Business Owner’s and Marketers Need to Know Marketing Podcast with John Jantsch About Voice Search An increasing number of people are turning to search devices, but not necessarily search engines per se. We have laptops and our phones, and then, of course, we’ve got these Alexa and Google Home devices. These are how people are actually now executing searches. Not all of it is direction-based (“Google, find a salon nearby). A lot of it is going to be assistant-based.…

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How To Navigate The Top 5 Digital Marketing Trends

How To Navigate The Top 5 Digital Marketing Trends Trends in digital marketing come and go, and it’s easy to dismiss some that appear to be fleeting. However, in today’s fast-paced marketing landscape, many of these trends are simply setting the stage for the future. As technology improves and customer demand increases, it is essential that businesses do all they can to stay relevant. Missing out on an up-and-coming trend or being late to the party, so to speak, can…

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Clients Long for Brave Agencies: 3 Fears to Conquer

Clients Long for Brave Agencies: 3 Fears to Conquer Launching an agency means challenges are bound to arise, and these challenges often revolve around money and perspective. When the two collide, that’s when most agencies stumble a bit. As soon as the words “revenue” and “loss” appear in the same sentence, many agencies understandably freeze with fear. It’s easy to lose objectivity and the ability to stay focused on the big picture. That often leads to an agency scrambling to…

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Churn Rate 101: The Science of Predicting & Improving Your Customer Retention Rates

Churn Rate 101: The Science of Predicting & Improving Your Customer Retention Rates For some companies, churn is like cholesterol… A silent killer without any visible symptoms. Learn some quick and easy methods you can use to get a handle on your business’s churn rate. You may not even realize you have a problem until your new customer acquisition flatlines, and suddenly it becomes obvious that your current customers are jumping ship at an alarming rate. Now, I don’t want…

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Thinking Inside the (Answer) Box with Courtney Cox

Thinking Inside the (Answer) Box with Courtney Cox In a digital marketing career that has spanned numerous roles, often with a heavy focus on SEO, Courtney Cox has watched plenty of trends come and go. But like many of us, she’s convinced that answer boxes (or “featured snippets,” or “position zero,” as you will) hold the key to search success going forward. Not only do these “best answer” results attain prime visibility on SERPs, but as voice search continues to…

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5 AI Tools to Automate Your Facebook Ad Campaigns

5 AI Tools to Automate Your Facebook Ad Campaigns It’s no secret that Facebook is one of the most lucrative platforms for advertisers. As of 2017, there are over 4 million active Facebook advertisers worldwide. When you consider that Facebook has 1.28 billion monthly users, you’re sure to find a large audience to market to – whatever niche you’re in. Unlike SEO and content marketing (which take time to generate momentum), Facebook ads can potentially yield great results within days…

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How to create a pop-up form for your website

How to create a pop-up form for your website Building your email list just became a whole lot easier. We’re excited to introduce VerticalResponse Pop Ups. Now you can enhance your website or landing pages with customized pop-up forms that capture email sign-ups and sync seamlessly with your VerticalResponse contact lists — so you can quickly follow up with new subscribers. What are VerticalResponse Pop Ups? Everyone has some experience with pop-ups — the smaller windows that appear while you’re…

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Use Marketing Automation to Improve Your ABM Strategy

Use Marketing Automation to Improve Your ABM Strategy Account-based marketing is the ultimate personalization tool. Instead of incurring the unnecessary expense of marketing to broad swaths of the population, an account-centric strategy isolates key business accounts and markets directly to these individual units. By appealing to specific leaders and stakeholders who can benefit from what your company has to offer, you can make marketing efforts simultaneously more tailored and more effective. This strategy is not new by any means, but…

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10 Powerful Lessons in Resonance from Content Marketing Pros

10 Powerful Lessons in Resonance from Content Marketing Pros Spot on. via GIPHY Exactly. via GIPHY Truth. via GIPHY Accurate. via GIPHY Yaaaaaaaaaas! via GIPHY It’s hard to contain the excited, “uh huh” head nodding when you read, watch, or listen to a piece of content that really hits home … strikes the right chord … illuminates something deep inside your soul. And for us marketers, these moments should remind us of an important digital marketing truth: Creating content that…

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6 Data-Backed Steps For Improving Your Content Collaboration

6 Data-Backed Steps For Improving Your Content Collaboration Content creation isn’t about single-handedly writing an article around a topic. It’s about teamwork. The content creation process is about endless collaboration and communication. Being a content specialist doesn’t mean that you have only one task to do, which is to write a piece of content. Writers have to cooperate with a number of other specialists, such as PR managers, editors, SEOs, designers, and marketing managers. It can be a real hassle…

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Perpetual Traffic: Episode 154: Customer Journey: How Long Does It Take to Turn Someone into a Customer?

Perpetual Traffic: Episode 154: Customer Journey: How Long Does It Take to Turn Someone into a Customer? If you don’t know your customer better than they know themselves, your ads are basically shots in the dark. For example, how long does it take your audience, on average, before they make their first purchase? How many clicks do they have to make before they buy? What is the lifetime value of your best customers vs. your worst ones? Join the experts…

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How Personas Makes Creating Content Easier

How Personas Makes Creating Content Easier Content marketing can be a time-consuming endeavor, especially for small business owners or marketing teams that only include a few people. While compiling personas is a vital part of the process, many people choose to skip this step because they don’t see the value. This can save time in the long run, but the content you produce isn’t likely to drive the kind of conversions you’re hoping to see. With so much content constantly…

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How to Use the * NEW * Google Search Console [Video]

How to Use the * NEW * Google Search Console [Video] The video above is a replay of a recent live webinar I conducted. Combined with the text below you should have a pretty good feel for how to use the new Google Search Console. There is a tremendous amount of interest in Google tools, especially for small business owners because these are important tools and they change a lot, making them difficult to stay on top of. One of the…

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Why smart service businesses use Email Automation

Why smart service businesses use Email Automation Email Automation helps service-based business owners like you connect with your customers and drive results in a timely, personalized, relevant way. You set up a series of timed emails that are automatically delivered based on predefined triggers, such as whether or not contacts have opened or clicked a link in an email. Instead of poring over open rates to send follow-up emails, you simply sit back and reap the benefits. Here are five ways…

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