Digital Marketing Blogs

Eli Schwartz on Curiosity & SEO Around the Globe

Eli Schwartz on Curiosity & SEO Around the Globe Should marketers ignore international and inter-linguistic considerations when it comes to their SEO strategies? Survey says: BZZZRRRT In a way, optimizing for search is like participating in the game show Family Feud. To align with searcher behavior and intent, marketers must make educated guesses, and ultimately it is the people who will dictate whether we’re right or wrong. As we develop content to draw visitors for targeted keywords, search rankings and…

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Perpetual Traffic: Episode 162: 4 MORE Ways to Drop Your Facebook Ad’s Cost Per Acquisition

Perpetual Traffic: Episode 162: 4 MORE Ways to Drop Your Facebook Ad’s Cost Per Acquisition Maybe you’ve listened to the last few episodes of Perpetual Traffic and followed all the advice, and you’re still seeing a high cost per acquisition (CPA). Your ads might have a different problem entirely. But don’t worry… in Part 3 of their Facebook ad troubleshooting mini-series, the experts tackle how to fix another set of potential problems that nearly every media buyer has. Listen to…

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Medic: Google’s Latest Algorithm Update

Medic: Google’s Latest Algorithm Update On August 1, Search Engine Roundtable broke the news about a Google algorithm update nicknamed “Medic” that they found was already shaking up search results and core rankings almost overnight. It’s still a little too early to weigh in strongly on what changed with this update, but we wanted to share everything we’ve been keeping track of over the last week. The Medic Update Google was quick to characterize this as a global update. Our…

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5 Steps to Small Business Search Engine Optimization

5 Steps to Small Business Search Engine Optimization The video above is a replay of a recent live webinar I conducted. Combined with the text below you should have a pretty good feel for the steps necessary for small business SEO. If you’re looking for a highly technical post on search engine optimization (SEO), this is not the content for you, and honestly, that’s because I don’t believe SEO is really that technical (unless you have an e-commerce site, in…

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5 Ways To Impress Your Customer Before They Even Make a Purchase

5 Ways To Impress Your Customer Before They Even Make a Purchase We live in the age of smart buyers. The way they consume information, shop and make buying decisions has transformed. If you can’t impress them, they’re not going to buy from you. 75% of consumers expect a consistent experience wherever they engage with your brand. 50% of consumers are likely to switch brands if a company doesn’t anticipate their needs. (Source: Salesforce) If you want to make your…

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How Direct Mail Automation Can Ease Your GDPR Transition

How Direct Mail Automation Can Ease Your GDPR Transition If you’re reading this blog, that probably means that you keep up to date on the latest marketing trends and news. If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. Just in case, here’s a brief introduction. The GDPR, or General Data Protection Regulation, is a European law that came into…

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Facebook’s Playable Ads & Business Pages Update, Gen Z Mom Trends, & B2B’s Video Uptick

Facebook’s Playable Ads & Business Pages Update, Gen Z Mom Trends, & B2B’s Video Uptick Facebook redesigns biz Pages for utility as feed reach declinesFacebook has released a slew of changes to its popular Business Pages offering, including updates to mobile, recommendations, events, jobs, and Facebook Local. The updates bring marketers new opportunities along with the need to re-think certain strategies that may no longer be relevant. TechCruch Twitter loses ability to let users auto-post tweets & retweets to FacebookFacebook…

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Why We Donate Digital Marketing Services to Small Non-profits

Why We Donate Digital Marketing Services to Small Non-profits Service is one of the foundational values that Portent uses to guide our work and our mission. Our “Why” if you’re a Simon Sinek fan. More specifically, at Portent service means creating trust and value for our clients, our industry, and our community. Every day, we work to provide best-in-class digital marketing services and consulting across a diverse group of clients. We love our clients – collaborating with them on a…

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Why You Need To Monitor Brand Mentions (And How To Do It)

Why You Need To Monitor Brand Mentions (And How To Do It) There are so many reasons to monitor your brand mentions online: It lets you interact effectively with your followers and promoters turning them into brand ambassadors and nurturing a community. It lets you quickly spot and prevent a potential reputation crisis. It lets you turn both happy and unhappy customers into brand advocates. It lets you measure the effectiveness of your marketing campaigns – more brand mentions are…

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Why Marketing Is Business Development’s Most Valuable Player

Why Marketing Is Business Development’s Most Valuable Player What should marketing be responsible for in your company? This question is surprisingly hard to answer, even for marketers. Harvard Business Review found that the responsibility of chief marketing officers varies drastically from one job description to another, along with the experience and skills of people filling the role. Most are responsible for marketing strategy, branding, and customer metrics, but beyond that, we can’t seem to agree. A lot of this confusion stems from the misunderstanding of marketing’s…

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Facebook’s Playable Ads & Business Pages Update, Gen Z Mom Trends, & B2B’s Video Uptick

Facebook’s Playable Ads & Business Pages Update, Gen Z Mom Trends, & B2B’s Video Uptick Facebook redesigns biz Pages for utility as feed reach declinesFacebook has released a slew of changes to its popular Business Pages offering, including updates to mobile, recommendations, events, jobs, and Facebook Local. The updates bring marketers new opportunities along with the need to re-think certain strategies that may no longer be relevant. TechCruch Twitter loses ability to let users auto-post tweets & retweets to FacebookFacebook…

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How to Write Catchy Blog Post Titles That Get Clicked Like Crazy

How to Write Catchy Blog Post Titles That Get Clicked Like Crazy Blogging has become synonymous with content marketing strategy. Every single day, millions of people seek information about products and services online and blog posts regularly serve those needs. But, without the right use of keywords and SEO header tags, your blog post will end up lost in the web that is the Internet. So what is a blog post title and why is writing a good title for a…

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How to Turn SEO Strategy into Action with Content Marketing

How to Turn SEO Strategy into Action with Content Marketing Know what happened on September 4, 1998? It was the day Google was born. Legend has it that one of the earliest searches typed in Google was for the name “Gerhard Casper.” Previous searches of this name on AltaVista, the premier search engine before Google returned web pages for Casper the Friendly Ghost. But in 1998, Google got it right. Its search result returned Gerhard Casper, President of Stanford University. Here,…

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35 email subject line ideas for your Labor Day weekend sale

35 email subject line ideas for your Labor Day weekend sale Labor Day is Monday, Sept. 3 — only a few weeks away. That means it’s time to prepare for long-weekend sales and events. It’s never too late (or too early) to line up your campaigns for the unofficial end of summer. Here are some subject lines we’ve seen, divided by trend or theme. Presales and previews Pre-Labor Day Savings Start Now – Save Up To 50% On Select Items Labor…

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Facebook’s Playable Ads & Business Pages Update, Gen Z Mom Trends, & B2B’s Video Uptick

Facebook’s Playable Ads & Business Pages Update, Gen Z Mom Trends, & B2B’s Video Uptick Facebook redesigns biz Pages for utility as feed reach declinesFacebook has released a slew of changes to its popular Business Pages offering, including updates to mobile, recommendations, events, jobs, and Facebook Local. The updates bring marketers new opportunities along with the need to re-think certain strategies that may no longer be relevant. TechCruch Twitter loses ability to let users auto-post tweets & retweets to FacebookFacebook…

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How To Create Kick-Ass Marketing Reports Through Progressive Detail

How To Create Kick-Ass Marketing Reports Through Progressive Detail Marketing reports damage my car. Sometimes, when I walk out of a meeting, usually a quarterly or monthly There-Is-A-Very-Important-Person-In-The-Room kind of meeting, I head to my car. I close the door. I crank up the radio. Then I punch the roof as hard as I can while screaming “fuuuuuuuuuuuuuuuuuuu.” Most of the time, that’s because I failed to persuade the Very Important Person In The Room. And most of the time,…

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