Email Marketing Blogs

Just Landed: Landing Pages on WordPress

Just Landed: Landing Pages on WordPress We know seamless integration matters – and makes your marketing much easier.  That’s why we’re always working hard on our WordPress plugin. And today, I’m excited to announce you can now use it to publish your landing pages within WordPress.   That means no more coding each page. Just create one in the easy GetResponse landing page editor, then pick your page in WordPress, assign a directory name, and publish it.   Better yet,…

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The Commerce Marketer Podcast: Marketplace Bootcamp and the Keys to Successful Selling

The Commerce Marketer Podcast: Marketplace Bootcamp and the Keys to Successful Selling Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto Guest: Gregg Shupe, Sr. Product Marketing Manager, ChannelAdvisor When you think of marketplaces like Amazon, Walmart, and eBay, do you think friend, foe, or frenemy? Selling on marketplaces is no longer as easy as throwing up a product listing and watching it sell. In today’s competitive environment, it takes consideration at every step of the process, from marketing and…

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New Navigation Makes Bronto Users’ Experiences Even Better

New Navigation Makes Bronto Users’ Experiences Even Better We want to make it even easier for you to use our platform, so we’ve made some changes to the navigation of the Bronto Marketing Platform (BMP).  Scheduled to roll out on October 23, these changes will provide an updated look and feel to the BMP while improving efficiency and usability. Changes include: A new left navigation menu, giving you insight into where you are within the BMP at all times. A…

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The Commerce Marketer Podcast: May the On-Demand Economy Be With You

The Commerce Marketer Podcast: May the On-Demand Economy Be With You Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto Guest: Scot Wingo, Founder & CEO, Spiffy Founder & Executive Chairman, Channel Advisor, Co-Host, Jason & Scot Show Consumers love to get things they want – when they want them. The on-demand economy has disrupted traditional consumer services, much like ecommerce and online marketplaces disrupted traditional retailers. From on-demand grocery delivery to rideshare drivers delivering dinner, the on-demand economy is…

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The Commerce Marketer Podcast: The Tricks – and Treats – of Being an Entrepreneur

The Commerce Marketer Podcast: The Tricks – and Treats – of Being an Entrepreneur Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto Guest: Pete & Allison Behringer, Owners, Sweet Pete’s Candy Candy may be fun, but business can be hard. Viewers of the TV show The Profit witnessed this during season two when Sweet Pete’s Candy was front and center. Sweet Pete’s was a small candy shop faced with many business challenges: Driving in-store traffic while in a less-than-ideal…

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Introducing: Transactional emails [New Enterprise Feature]

Introducing: Transactional emails [New Enterprise Feature] Timing and relevance are the two most crucial elements of successful email communication. For businesses that rely on keeping their customers informed – this couldn’t be more true. This is why, in addition to our existing features, which include email marketing, marketing automation, landing pages, and many more, we’ve developed something completely new. Introducing transactional emails, our latest add-on feature for the GetResponse Enterprise customers. You’ll now be able to send all your marketing…

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The Tricks – and Treats – of Being an Entrepreneur |

The Tricks – and Treats – of Being an Entrepreneur | Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto Guest: Pete & Allison Behringer, Owners, Sweet Pete’s Candy Candy may be fun, but business can be hard. Viewers of the TV show The Profit witnessed this during season two when Sweet Pete’s Candy was front and center. Sweet Pete’s was a small candy shop faced with many business challenges: Driving in-store traffic while in a less-than-ideal location, creating a…

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Small Business Logo Guide for Every Budget

Small Business Logo Guide for Every Budget Yes, branding is important for any business, and that includes having a great logo. But when you first start out, you may not have the money to invest thousands in getting a custom logo made for you. Thankfully, these days, there are several options for designing a logo. In fact, you may even be able to create one for free with a little creativity and the help of online tools and resources. Here…

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2018 Holiday Marketing Campaigns Guide

2018 Holiday Marketing Campaigns Guide The holiday season is just around the corner. So it’s time to get your seasonal email marketing campaigns all wrapped up. Why? Just take a look at this figure: in the US alone, desktop retail ecommerce spending during the 2016 holiday season was a staggering $63.1 billion. (source) We’re not talking pocket money here! So we’ve whipped up this guide to help you get a piece of the pie with email marketing. From list building…

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Effective Tactics for Earning High-Quality Links

Effective Tactics for Earning High-Quality Links Search engine optimization has come a long way from its beginnings in the 1990s. Over the years, we have seen our share of SEO techniques getting developed or falling by the wayside. However, one SEO factor that has persisted after all these years is link-building. And it doesn’t look like it will be disappearing soon, despite declarations by SEO prophets of doom that link-building is dead or is at least close to dying. This,…

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May the On-Demand Economy Be With You |

May the On-Demand Economy Be With You | Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto Guest: Scot Wingo, Founder & CEO, Spiffy Founder & Executive Chairman, Channel Advisor, Co-Host, Jason & Scot Show Consumers love to get things they want – when they want them. The on-demand economy has disrupted traditional consumer services, much like ecommerce and online marketplaces disrupted traditional retailers. From on-demand grocery delivery to rideshare drivers delivering dinner, the on-demand economy is continuing to evolve.…

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LiveChat Nows Lets You Request a Call From Support

LiveChat Nows Lets You Request a Call From Support Let’s chat about phone support. When you need support in the Bronto app, most of you (98% of you, to be exact) reach out to us with LiveChat or a Support Case. However, there are those few instances when you feel like a phone call will suit your needs best, so we’re planning to make that call more seamless and functional. Starting on October 1, Bronto Support will roll out a…

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LiveChat Nows Lets You Request a Call From Support

LiveChat Nows Lets You Request a Call From Support Let’s chat about phone support. When you need support in the Bronto app, most of you (98% of you, to be exact) reach out to us with LiveChat or a Support Case. However, there are those few instances when you feel like a phone call will suit your needs best, so we’re planning to make that call more seamless and functional. Starting on October 1, Bronto Support will roll out a…

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Copywriting Mistakes that Affect Your Reputation

Copywriting Mistakes that Affect Your Reputation So, you’ve got your business website up and running. Sweet. What about content? Do you produce enough content? You do? Good! In this situation, it’s very easy to think that you’re the only one in control of your online destiny. One blog post, one social media post, a beautiful landing page, and your online business seems to be ready for some serious conversion rates. But, do you realize that you can be both your…

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Optimize Email Message Sending by Time Zone

Optimize Email Message Sending by Time Zone Do you want your email campaigns to be delivered at a specific time, no matter which time zone they live in? Tired of individually scheduling multiple deliveries for one campaign to different time zones? Bronto now offers Time Zone Sending! Whether your subscribers live in California, Virginia, or Germany, you can schedule your email campaigns to be sent at the same time. When scheduling your emails, now you’ll see a section for Time…

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The Commerce Marketer Podcast: IP Infringement in Retail and Ecommerce

The Commerce Marketer Podcast: IP Infringement in Retail and Ecommerce Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto Guest: Sarah Nagae, Special Counsel, Nexsen Pruet For retailers today, protecting your IP (intellectual property) against counterfeiting and knock-offs is a difficult task. And the prevalence of third-party marketplaces, such as Amazon and eBay, the ability to source products, and the ease of standing up a new website make policing IP infringement even tougher. How can you monitor for it, and…

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