Email Marketing Blogs

Yieldify Joins Oracle Bronto Partner Program

Yieldify Joins Oracle Bronto Partner Program Collaboration will help marketers create connected customer journeys across email and web NEW YORK CITY —August, 15, 2018 — Yieldify, the customer journey optimization company, today announced that it has joined the Oracle Bronto Partner Program to support marketers with delivering connected customer journeys. With Oracle Bronto, a leading cloud-based marketing automation platform to Internet Retailer Top 1000 companies, and Yieldify Conversion Platform customers are delivered benefits at two stages of the customer journey.First,…

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Grow Your Business with MailChimp and PayPal Business in a Box

Grow Your Business with MailChimp and PayPal Business in a Box Entrepreneurs have a lot of different things to consider when they’re starting a new business. Not only do they need to sort through all of the legal requirements, manage inventory, and build a customer base, they also have to search for (and get acclimated with) tools that can help them handle the day-to-day aspects of running a business. After a while, the whole process can start to feel a…

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Why You Need to Optimize Mobile-First Digital Strategy

Why You Need to Optimize Mobile-First Digital Strategy In today’s market, leading with a mobile-first digital strategy is a must. Mobile-centric commerce represents the present and future of retail and should be the first – and last! – consideration in your brand’s strategic plan. Between May 2016 and April 2017, 55% percent of emails were opened on mobile phones. Content must be optimized, readable, responsive, and functional on mobile devices. With top brands regularly reaching out to their millions of…

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6 Things a Quality Email Marketing Campaign Can Do for You

6 Things a Quality Email Marketing Campaign Can Do for You Just like old-fashioned letters, emails are a channel for conversational, interactive, and personalized communications. Businesses have been using it as a customer relationship building tool for years, with a successful email marketing campaign yielding an ROI of up to $38 for every $1 spent. In fact, a whopping 66% of customers make a purchase as a result of a clicked-through email. But, there are so many other benefits that…

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6 Things a Quality Email Marketing Campaign Can Do for You

6 Things a Quality Email Marketing Campaign Can Do for You Just like old-fashioned letters, emails are a channel for conversational, interactive, and personalized communications. Businesses have been using it as a customer relationship building tool for years, with a successful email marketing campaign yielding an ROI of up to $38 for every $1 spent. In fact, a whopping 66% of customers make a purchase as a result of a clicked-through email. But, there are so many other benefits that…

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Boost Your Brand’s Social Selling Through Employee Advocacy

Boost Your Brand’s Social Selling Through Employee Advocacy Social media is a vital component to any business, especially when it comes to sales. In fact, 72% of salespeople that use social media say that they not only reach their quota but even exceed it 23% more often than those that don’t use social media. The reason? Focusing on the needs of their target audience – a strategy called social selling. Salespeople can engage with prospects as they guide them through their…

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4 Signs That Your Social Media Campaign is Desperately Failing

4 Signs That Your Social Media Campaign is Desperately Failing Social media is the place to be if you want to be a smash hit with your customers. Businesses can use social media to interact and engage with their customers, convert prospects into loyal buyers, and boost conversions and sales. However, there can be problems. The first one is a social media campaign that doesn’t even work. All that money, all that time, and all that effort could be for…

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Top Metrics to Quantify Your Blog’s Success

Top Metrics to Quantify Your Blog’s Success You’ve probably heard countless times that having a blog for your business is a great way to increase web traffic, raise brand awareness, and bring in those leads. But, do you know how to measure the success of your blog? Too many marketing teams focus solely on vanity metrics like social media and page views. And, while these can help guide your content strategy, they’re not the be all and end all. Much…

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Three Powerful Lessons I Learned at ResponseCon

Three Powerful Lessons I Learned at ResponseCon Wouldn’t it be great if you could learn how the world’s most successful marketing executives solve some of their biggest challenges? And wouldn’t it be nice if you could talk to them face-to-face to get their insights on what you can do to grow your business? That’s the experience I had last year when I attended ResponseCon in the United States. GetResponse, the company that organizes and hosts the events, took special care…

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Oracle Bronto Receives 2018 Best Place to Work Honor by Triangle Business Journal

Oracle Bronto Receives 2018 Best Place to Work Honor by Triangle Business Journal Award driven by employees recognizes companies that foster a great workplace Redwood Shores, Calif. — August 6, 2018 – Oracle Bronto, a leading cloud-based email marketing automation platform, today announced it has been named one of the Best Places to Work in 2018 by Triangle Business Journal. The award is driven by employee surveys conducted by Quantum Workplace and recognizes organizations that scored high marks in areas…

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Announcing the First ResponseCon 2019 Speaker

Announcing the First ResponseCon 2019 Speaker We’ve recently shared the news that our online marketing conference series, ResponseCon, is back for 2019. I don’t know about you, but this is me right now 🙂 via GIPHY   Last year sure was an eventful one. Sorry for the bad pun, I just had to do it. We traveled the world to meet like-minded marketers in the most exciting locations – Boston, Denver, San Diego, and Austin (U.S.), Moscow (Russia), Warsaw (Poland),…

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9 Ways to Not Sabotage Your Outreach

9 Ways to Not Sabotage Your Outreach Outreach is vital for good marketing campaigns and especially helpful in getting backlinks. It’s easy to fall into a trap and undermine all your progress on this endeavor. Here are nine mistakes you make that sabotage your outreach and how to fix them.   Getting off to a bad start Most people are going to click away if you start off with a bad first sentence. Make a good first impression within that…

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Five Reasons Why People Leave Your Website

Five Reasons Why People Leave Your Website If you’ve noticed that people leave your website, you probably think it’s because the page is “not good enough.” But, this reason is an oversimplification of an answer that deals with lots of factors. If your site is “not good enough,” then you need to know why. Unfortunately, the explanation won’t be as cut and dry as the answer suggests. If your landing page isn’t converting as expected, for example, you can’t just blame…

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Top Digital Marketing Growth Hacks – Lon Safko and Jamie Turner [Webinar Recording]

Top Digital Marketing Growth Hacks – Lon Safko and Jamie Turner [Webinar Recording] Are you looking for ways to save time and money for your online marketing campaigns? Watch the recording of this webinar featuring Jamie Turner and Lon Safko and get an insider look on digital marketing. Watch the webinar with the two industry experts and learn how to run digital marketing campaigns to scale your business:       Jamie Turner talks about: Paid search: how to target…

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New Feature: Popup Forms for Landing Pages

New Feature: Popup Forms for Landing Pages Have you tried our list builder apps yet? They help you add popups and sticky bars to your website to increase signups and build your email list. We knew that by integrating the apps with GetResponse landing pages, we could give you even more powerful tools to turn visitors into contacts. And today I’m happy to announce that the list builder apps are now available within the landing pages as popup forms!  …

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Complete Guide to Marketing Automation for Ecommerce [New Ebook]

Complete Guide to Marketing Automation for Ecommerce [New Ebook] Want to sell more products and get new customers without expanding your team or stretching your marketing budget? Then consider making an investment in marketing automation. Unlike with many other marketing initiatives, automating your marketing processes and using workflows have one major benefit – they save you time. And believe it or not, it’s not going to make your communication look any less human. In fact, if you do it right,…

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