Email Marketing Blogs

How to Get More Done with Less Effort #WorldProductivityDay

How to Get More Done with Less Effort #WorldProductivityDay June 20 is World Productivity Day. It may seem natural to celebrate with doing more than usual. In the hopes of becoming a more productive person, you try out different tips and hacks that require so much effort they leave you frustrated, confused, and with no time for actual work. And what about free time? Productive people – people who get stuff done – they all have no life, right? Well,…

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A Look Back at Year One of The Commerce Marketer Podcast

A Look Back at Year One of The Commerce Marketer Podcast Can you believe it’s been a year already? The Commerce Marketer Podcast – the podcast covering all things ecommerce, retail and email marketing – recently celebrated its first birthday. Man, has the time flown by! Podcasts are meant to be fun, entertaining and informative, and I hope I’ve delivered the trifecta to this point. Join me as I reflect on a few of my favorite moments from this first…

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Developing Interview Skills Through Practice

Developing Interview Skills Through Practice An interview can be a terrifying thing. The only way to get better at them is practice, but getting that practice can be tricky, too. In a 1:1 conversation with MailChimp’s VP of Development, Eric Muntz, I’d mentioned an idea for using my 16 hours of volunteer time. We’d been talking about an internal event we’d held last year, MailChimp Gives Hack. Over 2 days we worked with 3 local organizations to rebuild and enhance…

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How to Produce An Effective Whiteboard Animation Video

How to Produce An Effective Whiteboard Animation Video There’s something hypnotic about whiteboard videos. There’s a certain kind of magic involved in watching a story be created in front of your eyes. Whiteboard animation plays with this sensation by having characters and situations being drawn in the moment – this makes for an engaging video style, and if you’ve seen one before, you know it’s true. If you don’t know of what I’m talking about, here’s a great example:  …

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How Email Marketing Automation Can Help Small Businesses

How Email Marketing Automation Can Help Small Businesses Email marketing campaigns help build brand awareness, nurture leads, and drive conversions. However, great email marketing takes a lot of work, especially for small businesses. Enter email marketing automation. Nearly two-thirds of marketing automation efforts are handled by email, and it’s easy to see why.     Email automation allows you to send relevant and timely emails, personalized to the subscribers’ interests. With the help of software and data, email automation focuses…

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GDPR Emails – 6 Lessons from a Copywriter’s Inbox

GDPR Emails – 6 Lessons from a Copywriter’s Inbox I’m sure you’ve been swamped with GDPR emails these past few weeks – until the point you’ve had enough. I have, too. But for me, it’s been kind of a good thing – because I love studying emails, especially the copy. And today, I wanted to share with you some examples of how businesses talked to their audiences about GDPR-related changes. Hope you can still bear some!   There were two…

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When Is the Best Time to Send Your Brand Emails?

When Is the Best Time to Send Your Brand Emails? When is the best time to send emails? This question has been around as long as email marketing itself. If you do a quick search, you’ll find tons of different studies pointing to a variety of answers, leaving retailers just as confused as before. The common result: Brands are flooding consumer inboxes with emails at seemingly random times throughout the day. This oversaturation, especially when combined with a lack of…

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What We Learned About Radical Candor From Kim Scott

What We Learned About Radical Candor From Kim Scott Humility is one of MailChimp’s core values, and it can manifest in our daily lives in a variety of ways, from accidentally broadcasting silence during our weekly radio shows to admitting failure to hundreds of our peers. Recently we had the opportunity to have Kim Scott, author of bestseller Radical Candor: Be a Kickass Boss Without Losing Your Humanity, come to our office to speak for our Coffee Hour series. It was an hour…

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Email Marketing Excellence 2018: Top Tips and Insights

Email Marketing Excellence 2018: Top Tips and Insights Once again we’ve partnered up with Smart Insights to conduct a global benchmarking research to help you improve your email marketing, marketing automation, and content marketing ROI. On May 30, we ran a webinar where we presented the key findings and top tips to improve your marketing performance. Here’s a sneak peek.   Is this report for me? This year we surveyed 585 marketers from 181 countries, across 19 industries (44% B2C,…

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Best Ways to Upgrade Your Landing Pages

Best Ways to Upgrade Your Landing Pages Your email campaigns are invitations to your audience to visit your home online and do something – buy, sign up, read. And if your website is your home online, it makes sense that your landing page is the front door. You make sure it’s clean, spiffy, and bright, and that your site’s got plenty of curb appeal. It’s why so many brands put their best assets there. But if you don’t put just…

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Empowering 150 HBCU Students at SXSW

Empowering 150 HBCU Students at SXSW As our plane departed Atlanta for Austin, a single question nagged me: “How are we going to make the most of this for the students?” Our objective was to play a part in the HBCU@SXSW program, which aims to “diversify the innovation, entrepreneurship and investment ecosystem for all…by bringing the smartest and brightest minority college students to SXSW.” And to be completely honest with you, that felt like a daunting, crazy, ambitious thing—one I…

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7 Times Brands Used Social Media to Make Customers Happy

7 Times Brands Used Social Media to Make Customers Happy A social media presence is critical for brands’ success. Each day users scroll through 300 feet of content, according to SmartInsights. If your company’s name isn’t in those users’ feeds, you’re missing an opportunity.   However, just posting on social media isn’t enough. You have to actually engage with your customers by listening to what they want. Then, respond in meaningful ways. “Social media is really about having a conversation,”…

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Expert-Approved Templates Now Available in Marketing Automation

Expert-Approved Templates Now Available in Marketing Automation We recently introduced workflow templates within marketing automation to help you get started quickly and save you time. You can find nine categories of templates that include scenarios like automated welcome messages for lead qualifying and abandoned cart reminders for sales promotions.   If you’ve followed us for a while, you might have noticed that we often work with industry experts to bring you the most useful marketing knowledge, helping you create more…

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How to Create a Time-Saving Email Marketing Schedule That Works

How to Create a Time-Saving Email Marketing Schedule That Works Email marketing remains one of most widely used strategies today, and for a good reason. On average, brands receive an ROI of 122% from email marketing. That’s 4x higher than other types of marketing strategies. But as with other marketing strategies, managing an email marketing campaign can quickly turn into a time sucker if you’re not careful. Part of this is because creating, implementing, and monitoring an email marketing campaign…

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The Expansion of Email Marketing in China

The Expansion of Email Marketing in China Thinking of growing your business? Expanding your presence internationally? With the rapid changes in technology, emerging markets are becoming more accessible. Once you’ve completed a market entry strategy assessment, China will most likely be close to the top of your list. In China, the online ecommerce landscape is experiencing massive growth, and it’s not just internal. Chinese consumers continue to purchase from overseas websites at an increasing rate led by China’s growing middle…

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Email Segmentation For Event Marketing Campaigns

Email Segmentation For Event Marketing Campaigns Email segmentation is nothing new, but recent developments in event marketing have made it possible to target specific contacts in unusual ways.   Email segmentation has become a widely-known strategy that continues to become more nuanced and effective with evolving technology. Getting started with email segmentation should no longer be foreign territory for any modern-day marketer. But, segmentation can mean something different when you’re running an event marketing campaign. While the same general rules…

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