Instagram Has 1 Billion Monthly Users, Now the Fastest Growing Social Network

Instagram Has 1 Billion Monthly Users, Now the Fastest Growing Social Network Instagram revealed this week that it now has 1 billion monthly active users, up from the 800 million reported in September 2017. This increase in monthly users makes Instagram the fastest growing social network at the moment — by a considerably margin. While Facebook has more overall users, its growth in monthly users has stalled to just 3.14 percent. Snapchat is growing even slower, at a rate of…

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The Goal-Based Approach to Domain Selection – Whiteboard Friday

The Goal-Based Approach to Domain Selection – Whiteboard Friday Choosing a domain is a big deal, and there’s a lot that goes into it. Even with everything that goes into determining your URL, there are two essential questions to ask that ought to guide your decision-making: what are my goals, and what’s best for my users? In today’s edition of Whiteboard Friday, we’re beyond delighted to welcome Kameron Jenkins, our SEO Wordsmith, to the show to teach us all about…

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Why Your SEO Focus Should Be Brand Building

Why Your SEO Focus Should Be Brand Building Google has always given brands preferential treatment. They get better rankings with fewer links. They get “penalized” for improper conduct, only to resurface a few weeks later. Small brands, on the other hand? Never get the benefit of the doubt. Need to earn twice as many links. And never resurface. Ever. And this is only accelerating. It’s only getting more pronounced. So much so, that there’s virtually nothing else you should focus on in 2018, besides…

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Q&A: Lost Your Anonymous Google Reviews? The Scoop on Removal and Moving Forward

Q&A: Lost Your Anonymous Google Reviews? The Scoop on Removal and Moving Forward Did you recently notice a minor or major drop in your Google review count, and then realize that some of your actual reviews had gone missing, too? Read on to see if your experience of removal review was part of the action Google took in late May surrounding anonymous reviews. Q: What happened? A: As nearly as I can pinpoint it, Google began discounting reviews left by…

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How to Create, Measure and Optimize High-Quality Content

How to Create, Measure and Optimize High-Quality Content Everybody is talking about high-quality content but what does it even mean these days? That’s what we are going to find out today. There’s no content marketing inception. The truth is that high-quality content is contextual and for maximum results, it requires three steps: keyword research, good content writing, and on-page search engine optimization.   Let’s find out how to perform top-notch keyword research, how to measure results and optimize pages up front for…

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Instagram Tests Ability to Limit Story Views to Specific Friends

Instagram Tests Ability to Limit Story Views to Specific Friends Instagram is testing a new feature called “Friend List Stickers,” which lets users publish stories that are only visible to specific groups of friends. This was spotted by Jane Manchun Wong, a computer science student with a history of discovering new features before they’re released to everyone. Instagram is testing “Friend List Stickers”. This is a game changer as it enables customizing audiences per Story! pic.twitter.com/mrjPGr6xs1 — Jane Manchun Wong…

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Moz’s Mid-Year Retrospective: Exciting Upgrades from the First Half of 2018

Moz’s Mid-Year Retrospective: Exciting Upgrades from the First Half of 2018 Every year, we publish an overview of all the upgrades we’ve made to our tools and how those changes benefit our customers and Moz Community members. So far, 2018 has been a whirlwind of activity here at Moz — not only did we release a massive, long-awaited update to our link building tool, we’ve also been improving and updating systems and tools across the board to make your Moz…

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Facebook Lets Users Create New Types of Video Content

Facebook Lets Users Create New Types of Video Content Facebook is introducing new video features which will let users create interactive video content. A new set of features will let publishers add quizzes, polls, challenges, and gamification to their videos. In gameshow-like fashion, viewers can interact with the videos as well as be eliminated or advance through the games based on right or wrong answers. Facebook is introducing these features as a way to make videos more than a passive…

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An 8-Point Checklist for Debugging Strange Technical SEO Problems

An 8-Point Checklist for Debugging Strange Technical SEO Problems Occasionally, a problem will land on your desk that’s a little out of the ordinary. Something where you don’t have an easy answer. You go to your brain and your brain returns nothing. These problems can’t be solved with a little bit of keyword research and basic technical configuration. These are the types of technical SEO problems where the rabbit hole goes deep. The very nature of these situations defies a…

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How GDPR Affects Google Rankings & SEO with Andrea Pernici

How GDPR Affects Google Rankings & SEO with Andrea Pernici This cognitiveSEO Talks – On Search and Traffic episode brings to your attention a bunch of rare SEO tips and tricks and a frank all-SEO discussion with Andrea Pernici, a chief technology officer specialized in search engine marketing, design, and technical SEO, to mention just a few.     From web analytics to mobile marketing, HTML & CSS, Andrea has it all: great digital marketing skills, an excellent understanding of the SEO…

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Why Content Marketing Is a Fool-Proof SEO Strategy Today

Why Content Marketing Is a Fool-Proof SEO Strategy Today This is a sponsored post written by Internetum. The opinions expressed in this article are the sponsor’s own. The search engine optimization (SEO) market changes all the time. As search engines implement smarter algorithms, it’s not enough to produce low-quality content in the hope that it sways crawlers to your favor. In fact, SEO now requires human touch, as well as more financial and creative resources than ever before. Fortunately, SEO experts can…

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How to Turn Unlinked Brand Mentions Into Links

How to Turn Unlinked Brand Mentions Into Links Monitoring the web for mentions of your brand is essential. Paying attention to brand mentions, and capitalizing on them, can be a highly effective strategy for building links and your reputation. If you haven’t yet implemented this link building tactic as part of your strategy, you absolutely should. Why? Because it can lead to: A link. (Duh!) Chances to engage with communities interested in your brand. A better understanding of how people…

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How Lowering Your Bounce Rate Can Help You Increase Your Rankings

How Lowering Your Bounce Rate Can Help You Increase Your Rankings One of the most overlooked ranking factors in Google is your bounce rate. That’s because bounce rate doesnt have a direct impact on SEO. BUT! It does have a huge impact on lots of metrics that DO have a direct impact on your rankings. In fact you are losing out on traffic every single day that you are ignoring your bounce rate. I will explain more about that later,…

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