Social Media Marketing

New Facebook Video Platform and Instagram IGTV Video App : Social Media Examiner

New Facebook Video Platform and Instagram IGTV Video App : Social Media Examiner Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook’s new video platform and Instagram’s IGTV video app with Ian Anderson Gray, YouTube Creative Suite for Marketers, and other breaking social media marketing news of the week! Watch…

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Curiosity Marketing: A Better Way to Win Loyal Customers : Social Media Examiner

Curiosity Marketing: A Better Way to Win Loyal Customers : Social Media Examiner Want your audience to ask about your products? Wondering how to spark people’s interest? To explore how to use curiosity in your marketing, I interview Chalene Johnson. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, I…

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Boost Your Mobile Content: How To Profit From Emerging TV Habits [Research]

Boost Your Mobile Content: How To Profit From Emerging TV Habits [Research] Goodbye television viewing – Hello mobile content marketing! Are you scratching your head wondering what you missed? Maybe you were too busy binge watching the latest offering on Netflix. Don’t worry–I get the guilty pleasure of being a couch-potato. But in 2018, Americans will consume 215 minutes per day (or roughly 3½ hours) of mobile content, a mere 15 minutes less than what they watch on television. (Source:…

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How to Add Instagram Action Buttons to Your Business Profile : Social Media Examiner

How to Add Instagram Action Buttons to Your Business Profile : Social Media Examiner Want to sell tickets or take reservations on Instagram? Looking for a way to let customers purchase from you without leaving Instagram? In this article, you’ll learn how to set up Instagram action buttons to let customers do business with you via your Instagram business profile. How to Add Instagram Action Buttons to Your Business Profile by Jenn Herman on Social Media Examiner. What Action Buttons…

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With IGTV, Instagram is Becoming Television for the Mobile Generation

With IGTV, Instagram is Becoming Television for the Mobile Generation The way we consume content has always been driven by technology. In the early 20th century, cinema was the clear leader, with 65 percent of the U.S. population attending the cinema each week in 1930. Then came the television, and scarcity turned into abundance. Instead of having to go to the cinema to watch the news or a catch a bit of light entertainment every week, it could be viewed…

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Pinterest Profile Changes: What Marketers Need to Know : Social Media Examiner

Pinterest Profile Changes: What Marketers Need to Know : Social Media Examiner Do you use Pinterest to drive traffic to your blog or business? Wondering how the latest Pinterest changes will affect your account and overall marketing approach? In this article, you’ll discover the latest Pinterest updates and how to leverage them to improve your business presence. Pinterest Profile Changes: What Marketers Need to Know by Ana Savuica on Social Media Examiner. #1: Business Profiles Feature Dynamic Cover Images The…

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How to Optimize Your Instagram Profile for Business : Social Media Examiner

How to Optimize Your Instagram Profile for Business : Social Media Examiner Want to make a stronger first impression with your Instagram profile? Wondering how to add branding and personality to your Instagram bio? In this article, you’ll discover useful tips to help you build and optimize an Instagram profile for business. How to Optimize Your Instagram Profile for Business by Olga Rabo on Social Media Examiner. #1: Choose a Quality Profile Photo That Reflects Your Branding First and foremost,…

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Foster Coffee Company on Growing Their Business With Social Media

Foster Coffee Company on Growing Their Business With Social Media Too busy to read? Just click the play button below to listen to this post. “We love coffee, but we love community and people more.” This Foster Coffee Company credo isn’t just a brand statement. It’s at the heart of their social media strategy too. We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business. “Two and…

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How to Build a Facebook Ads Funnel by Modeling Email Sequences : Social Media Examiner

How to Build a Facebook Ads Funnel by Modeling Email Sequences : Social Media Examiner Want to scale your most successful email marketing funnels? Wondering how a Facebook ads funnel can help? In this article, you’ll discover how to create a sequence of Facebook and/or Instagram ads based on your email marketing funnel. How to Build a Facebook Ads Funnel by Modeling Email Sequences by Tammy Cannon on Social Media Examiner. #1: Outline Your Ad Sequence Funnel Most sales funnels…

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Dad’s Social Media Lessons That Will Improve Your Results

Dad’s Social Media Lessons That Will Improve Your Results Before sharing my dad’s social media lessons, I have to come clean. My father never had a social media account. Unless you count email, but there’s still a hitch because my parents shared an email address. However, don’t let this minor fact stop you from learning from my dad. While I may be prejudiced, my dad was a Mad Man era advertising executive and the publisher of a local Queens newspaper,…

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Attention Pays – Book Interview

Attention Pays – Book Interview Heidi Cohen Interviews Neen James New book: Attention Pays: How to Drive Profitability, Productivity, and Accountability Q: What’s your best piece of advice for marketers? A: Pay attention to the needs of your audience and customize your message specifically in a way that will grab (and keep) their attention. Marketing is about getting people’s attention, for marketers to be highly successful they need to know how to KEEP their audiences attention and understand many of their audiences are…

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Facebook Advertising Updates : Social Media Examiner

Facebook Advertising Updates : Social Media Examiner Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Instagram shoppable tags in Stories with Jeff Sieh, Facebook ads updates, Twitter news features with Madalyn Sklar, and other breaking social media marketing news of the week! Watch the Social Media Marketing Talk Show If…

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How to Use Facebook Ads to Improve Your Video Views : Social Media Examiner

How to Use Facebook Ads to Improve Your Video Views : Social Media Examiner Want longer video views on Facebook? Wondering how the Facebook suggested video feed can help? To explore a creative way Facebook ads can improve your video views, I interview Paul Ramondo. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business owners, and creators discover what works with social media…

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Online Reputation Management: A Guide for Social Media Marketers : Social Media Examiner

Online Reputation Management: A Guide for Social Media Marketers : Social Media Examiner Wondering what people think about your business? Interested in using social media to improve your online reputation? In this article, you’ll learn how to research, manage, and protect your brand’s reputation with social media. Online Reputation Management: A Guide for Social Media Marketers by Sameer Somal on Social Media Examiner. Online Reputation Management and How It Impacts Your Business Your online reputation determines how others perceive your…

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How the Instagram Feed Works: Inside the Instagram Algorithm

How the Instagram Feed Works: Inside the Instagram Algorithm How exactly does the Instagram feed work? That question has puzzled marketers ever since Instagram first introduced its algorithm in July 2016. The Instagram algorithm was introduced to help surface the best, most relevant content to each user every-time they check their feed. Until now, though, the inner-workings of the feed have been kept under wraps, but recently Instagram shared the six key ranking factors publicly for the first time. In…

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